Regardless of the quality of your products or your brand reputation, Amazon shoppers can’t buy what they can’t find. If your products aren’t showing in the first few Amazon search results, you’re quashing sales opportunities before shoppers even have a chance to see your goods, let alone consider them or compare them to similar products. This is why understanding Amazon search engine optimization (SEO) and having a strong Amazon SEO strategy in place is vital to getting your products found, displayed, and ultimately purchased.

Ashley Kochans 29 min read Amazon SEO

Did you know that the butterfly species’ spicebush swallowtail turns green and develops eye spots so that it resembles the head of a smooth green snake? While animals use mimicration in wildlife, entrepreneurs apply imitation skills in many aspects of eCommerce. Using competitors' keywords to optimize product listings or borrowing another marketing strategy is a common practice for any Amazon seller.

Maria Navolykina 7 min read Amazon Brand Registry

So you want to become an Amazon Seller, eh? If you are serious about becoming an Amazon seller, you’ve got to learn the Amazon flywheel. The Amazon flywheel is a growth strategy that helps you and the marketplace succeed – together.  Given all of the restrictions of the Amazon Marketplace, it’s easy to feel unwelcome, […]

Jeff Cohen 19 min read eCommerce

It is a known fact that reviews help any business on Amazon build its seller and product reputations. Hence, many sellers place customer feedback generation at the heart of their businesses. But until you can find a way to analyze all that feedback you collect and turn it into better service, you’ll never succeed.  Below […]

Helen Golubeva 1 min read Amazon Reviews

Amazon recently hosted their second annual Amazon Accelerate conference. This entirely virtual event consists of keynote sessions, breakout sessions, and “networking huddles.” In Amazon’s own words: In a nutshell, Amazon Accelerate is a way for Amazon to connect with sellers and/or potential sellers in order to communicate with them about what all Amazon is doing […]

Caroline Powell 5 min read Amazon Seller News

No matter how big or small your Amazon business is, Amazon automation always helps. Whether launching from scratch or extending your product line — we all know how frustrating it is to wear multiple hats. Automation will help you manage multiple projects so that you’ve got room to grow.  Ever wanted to create passive income […]

Helen Golubeva 5 min read Amazon Seller Tools

When running an Amazon or eCommerce business, there’s a lot to keep up with. You have to ensure your listings are optimized based on changing shopper trends and seasonality. You need to optimize advertising campaigns to get rid of poorly performing terms and adjust bid strategies. As your business grows, there will be more places […]

Caroline Powell 8 min read Amazon Advertising

Do you remember Alice in the world behind the looking-glass, trying to believe as many as six impossible things before breakfast? Much like Lewis Carroll's character, your targeted audience is reluctant to believe in flowery promises until they are convinced that your product or service entirely meets their expectations.

Maria Navolykina 7 min read Amazon Advertising