Amazon is the #1 ecommerce platform in the U.S., but it isn’t just a place to buy- it’s a place increasingly used to research and discover products that fit customer needs. With over 200 million people visiting Amazon’s website every month, it’s become a huge part of the overall customer journey for millions of brands and retailers. In 2019, Amazon’s advertising business is projected to grow more than 50%. With the new emphasis on advertising, how will you ensure your Amazon Sales strategy stands out from the competition?
Resonate 2019 is less than two weeks away! We’re so excited for the event that we’re sharing another Presenter Q&A to tie you over until the big event. Today we’ve got the ever-inspiring Eddie Levine, president and co-founder of Hub Dub, Ltd., an eCommerce sales industry leader. Eddie brings more than 15 years of combined eCommerce and […]
“Prepare Your Brand to Stand Out on Amazon Prime Day” originally aired live on Tuesday, April 23, 2019. Seller Labs’ Cory Checketts (Product Marketing Lead) and Tyler Henderson (Director of Partnerships) joined together to provide you with a cohesive view of preparing for Prime Day. Whether this is your first experience with this July shopping […]
Amazon data without goals is like trying to sip water from a fire hose. When sellers define their business goals, they’ll be able to couple them with the right data. We hear an awful lot about data—and Amazon data specifically—these days. Whether it be about data security, analytics, access to data or the lack thereof, […]
Whether you’re an established Amazon business with great sales or an emerging seller just starting out, there’s one fact you cannot ignore: If you want enduring success on Amazon, you can’t ignore the importance of having a strong brand. When people form genuine relationships with your brand and connect emotionally to what you’re selling, they’re bound to become loyal customers. Remember, products don’t sell—brands do.
Email subject lines are the most decisive factor in determining whether or not a recipient will open your email. If your subject line fails, then your email stops dead in its tracks: No opens means no one will see your message inside, which means no one will click through or respond…which means you don’t receive the feedback you need to move up in rank.
We’re continuing our Resonate 2019 spotlight interviews with event presenters. Today we’re talking with Bret Darby, Account Director for Seller Labs Managed Services and expert on all things Amazon Advertising. You may have caught Bret co-hosting one of our March webinars. His contributions to “Reclaim Time and Increase Profits with Expert PPC Management on Your […]
Today I sat down with CJ Rosenbaum, Founding Partner and Managing Attorney at Amazon Sellers Lawyers. The firm represents sellers dealing with Amazon account suspension, policy violations, and intellectual property law. I wanted to cover three main topics with CJ: What he’s seeing in 2019 as the year takes shape. Trademarks and how to apply for […]
If you’re a frequent reader of our blog, you’ve probably noticed a few new faces around here. Cindy, Dan, and Jennifer are all new contributors to Seller Labs’ body of knowledge, and they have something else in common: they’re a part of my stellar product management team. Like you, I’ve spent a lot of time […]
“Comparison is the thief of joy.” This statement, credited to numerous people, including the late president Theodore Roosevelt, was uttered decades ago. And for the most part, I agree with it. The exception: selling on Amazon. There is joy in winning, and just comparing your own performances on Amazon doesn’t paint a clear picture of […]
Grab our Prime Day Preparedness Checklist to make sure you are. Plus, get a bonus Promotions Cheatsheet!
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Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
In-depth video and blog post to follow. Subscribe to fee change updates here.
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