This day and age, anyone can sell something on the internet. There are inexpensive courses that will teach you how to “flip” clearance items, or how to create your own product. It seems as though everyone and their brother (or sister) has an eCommerce store. However, how many of them have an actual eCommerce brand? […]
While brands can be successful on Amazon or other eCommerce channels, you will need a Facebook Ads Guide to truly grow your business. Our advertising experts, Bret Darby and Zack Van Nus, walk you through Facebook Advertising in this webinar. Why does it matter? Facebook Advertising is the second most popular advertising platform, behind Google. […]
We all know the saying, “Imitation is the sincerest form of flattery.” You see it all the time in business: Amazon notices that All Birds sneakers are taking off, so they create a similar product for less money. You may have even gotten the idea to start your business from looking at an aspirational competitor. […]
Selling online, regardless of the marketplace in which you operate, is one of the toughest businesses there is. Highly-qualified people with quality products and services all compete for the same shoppers, which makes conducting frequent competitive analyses an integral part of your strategic plan. How can you stand out from the crowd? How can you […]
In 2019, the Prime Day sale sold more items than Black Friday and Cyber Monday combined. What is in store for Prime Day 2021?
The challenge that we as Amazon sellers face (rather, one of the many challenges that we face) is that our world is filled with noise, which makes it hard to discern who’s saying what and what’s worth listening to. This noise comes from the many Internet marketers, software companies, advertisers, and self-proclaimed gurus who are always telling us what we should do, why we should do it, and how working with them will make us a more successful seller. But what about the people who hustle hard and still fail? We never hear them sharing their stories, they come and go without anyone ever noticing. What makes the difference between success and failure in an Amazon seller?
The Amazon Marketplace reigns supreme when it comes to sales. But strategic brands take chances off Amazon, especially when it comes to identifying and reaching target audiences who can really drive your brand forward. If you’re not promoting your Amazon products through influencer marketing, you’re going to lose out to your competitors who are. Check out our infographic to learn more about the rise of multiple marketplaces and how influencer marketing is driving sales.
The Amazon Buy Box is special real estate given to an offer on an ASIN’s product page. The Buy Box solves the “too many options” problem by separating the featured offer from the other offers so that the buyer sees what Amazon deems the best deal (not always the cheapest). The Buy Box is an effective solution. It stands out and the offer featured there accounts for over 90% of purchases on Amazon. Needless to say, for Amazon sellers, having their offer featured in the Buy Box is enormously important.
The FBA New Selection Program offers “free sponsored ads, promotional clicks, shipping, storage, removals, and returns on eligible, new products for a limited time”. On April 1, 2021, Amazon rolled out this new feature, seemingly to help new sellers and new products in their FBA warehouses. There are a few high-level requirements in order to […]
Amazon product research is the easiest way to find the right products to sell on Amazon. Whether you’re thinking about selling on Amazon FBA or you’re looking for potential products to expand your catalog, you need an Amazon product research tool. Why? Here are the two biggest reasons: You can’t sell a product for more […]
Grab our Prime Day Preparedness Checklist to make sure you are. Plus, get a bonus Promotions Cheatsheet!
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Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
In-depth video and blog post to follow. Subscribe to fee change updates here.
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