Did you know that the butterfly species’ spicebush swallowtail turns green and develops eye spots so that it resembles the head of a smooth green snake? While animals use mimicration in wildlife, entrepreneurs apply imitation skills in many aspects of eCommerce. Using competitors' keywords to optimize product listings or borrowing another marketing strategy is a common practice for any Amazon seller.

Maria Navolykina 7 min read Amazon Brand Registry

So you want to become an Amazon Seller, eh? If you are serious about becoming an Amazon seller, you’ve got to learn the Amazon flywheel. The Amazon flywheel is a growth strategy that helps you and the marketplace succeed – together.  Given all of the restrictions of the Amazon Marketplace, it’s easy to feel unwelcome, […]

Jeff Cohen 19 min read eCommerce

Amazon recently hosted their second annual Amazon Accelerate conference. This entirely virtual event consists of keynote sessions, breakout sessions, and “networking huddles.” In Amazon’s own words: In a nutshell, Amazon Accelerate is a way for Amazon to connect with sellers and/or potential sellers in order to communicate with them about what all Amazon is doing […]

Caroline Powell 5 min read Amazon Seller News

No matter how big or small your Amazon business is, Amazon automation always helps. Whether launching from scratch or extending your product line — we all know how frustrating it is to wear multiple hats. Automation will help you manage multiple projects so that you’ve got room to grow.  Ever wanted to create passive income […]

Helen Golubeva 5 min read Amazon Seller Tools

When running an Amazon or eCommerce business, there’s a lot to keep up with. You have to ensure your listings are optimized based on changing shopper trends and seasonality. You need to optimize advertising campaigns to get rid of poorly performing terms and adjust bid strategies. As your business grows, there will be more places […]

Caroline Powell 8 min read Amazon Advertising

Do you remember Alice in the world behind the looking-glass, trying to believe as many as six impossible things before breakfast? Much like Lewis Carroll's character, your targeted audience is reluctant to believe in flowery promises until they are convinced that your product or service entirely meets their expectations.

Maria Navolykina 7 min read Amazon Advertising

What is the first thing you visualize upon hearing the "Just do it" slogan, skillfully coined by the American advertising guru Dan Wieden? Such brand behemoths like Nike and Puma clambered their way to a solid brand identity and need no more flowery introductions. What makes them recognizable or shall I rephrase the question for "Who" is the better word here? Loyal customers unwittingly do the lion's share of brand promotion, especially for sports brands.

Maria Navolykina 6 min read Intermediate

While online shopping, we’ve all had the experience of trying to get into a package that Houdini himself would struggle to open. It’s amazing how anger-inducing it is to see the product you paid for being held hostage by unforgiving plastic and wires. Amazon offers a solution for sellers and shoppers alike with Frustration Free […]

Jessica Wright 3 min read Beginner

In eCommerce, we’ve been considering Amazon’s holiday season for months now. Planning inventory, strategizing sales and discounts, staffing…the list goes on. While there’s a lot that you need to do far in advance, you can prepare for the 2021 holiday season with this simple checklist. Everything here is still attainable, regardless of the fact that […]

Caroline Powell 11 min read eCommerce