When running an Amazon or eCommerce business, there’s a lot to keep up with. You have to ensure your listings are optimized based on changing shopper trends and seasonality. You need to optimize advertising campaigns to get rid of poorly performing terms and adjust bid strategies. As your business grows, there will be more places […]

Caroline Powell 8 min read Amazon Advertising

Do you remember Alice in the world behind the looking-glass, trying to believe as many as six impossible things before breakfast? Much like Lewis Carroll's character, your targeted audience is reluctant to believe in flowery promises until they are convinced that your product or service entirely meets their expectations.

Maria Navolykina 7 min read Amazon Advertising

What is the first thing you visualize upon hearing the "Just do it" slogan, skillfully coined by the American advertising guru Dan Wieden? Such brand behemoths like Nike and Puma clambered their way to a solid brand identity and need no more flowery introductions. What makes them recognizable or shall I rephrase the question for "Who" is the better word here? Loyal customers unwittingly do the lion's share of brand promotion, especially for sports brands.

Maria Navolykina 6 min read Intermediate

While online shopping, we’ve all had the experience of trying to get into a package that Houdini himself would struggle to open. It’s amazing how anger-inducing it is to see the product you paid for being held hostage by unforgiving plastic and wires. Amazon offers a solution for sellers and shoppers alike with Frustration Free […]

Jessica Wright 3 min read eCommerce

In eCommerce, we’ve been considering Amazon’s holiday season for months now. Planning inventory, strategizing sales and discounts, staffing…the list goes on. While there’s a lot that you need to do far in advance, you can prepare for the 2021 holiday season with this simple checklist. Everything here is still attainable, regardless of the fact that […]

Caroline Powell 11 min read eCommerce

This day and age, anyone can sell something on the internet. There are inexpensive courses that will teach you how to “flip” clearance items, or how to create your own product. It seems as though everyone and their brother (or sister) has an eCommerce store. However, how many of them have an actual eCommerce brand? […]

Caroline Powell 6 min read eCommerce

While brands can be successful on Amazon or other eCommerce channels, you will need a Facebook Ads Guide to truly grow your business. Our advertising experts, Bret Darby and Zack Van Nus, walk you through Facebook Advertising in this webinar. Why does it matter? Facebook Advertising is the second most popular advertising platform, behind Google. […]

Caroline Powell 8 min read eCommerce

We all know the saying, “Imitation is the sincerest form of flattery.” You see it all the time in business: Amazon notices that All Birds sneakers are taking off, so they create a similar product for less money. You may have even gotten the idea to start your business from looking at an aspirational competitor.  […]

Caroline Powell 6 min read eCommerce

Selling online, regardless of the marketplace in which you operate, is one of the toughest businesses there is. Highly-qualified people with quality products and services all compete for the same shoppers, which makes conducting frequent competitive analyses an integral part of your strategic plan.  How can you stand out from the crowd? How can you […]

Brandon Checketts 7 min read Amazon Seller Tools