Guest post by Travis J. Stockman of Amazon Sellers Lawyer Amazon Sellers are increasingly fighting counterfeit claims on a regular basis. This often is followed by account suspensions and the need to fight for account reinstatement. These account suspensions are typically the result of selling inauthentic or counterfeit items. However, most sellers are unaware the […]
Amazon seems to be rather hot and cold as of late when it comes to emailing buyers. First, Amazon allowed its buyers to opt-out of unsolicited seller messages, which created panic and confusion when sellers started receiving a copious amount of bounced emails. Then it seemed Amazon abandoned its endeavor. As of the writing of […]
Amazon Sponsored Products has many moving parts. Understanding its nuances and intricacies takes times and practice. One of the more difficult aspects of running successful Sponsored Products campaigns is getting your bid spend right in order to win the auction. We frequently get asked by sellers what the right bid spend should be. But there […]
Creating an Ignite managed campaign only takes a few minutes, plus most of the guesswork is already done for you. Ignite managed campaigns will provide you with simple campaign organization, valuable keywords, ACoS targets and more. In this post, we’ll discuss how to create your first Amazon Sponsored Products campaign in Ignite. Let’s get started! […]
I was thrilled to appear on Facebook Live with Seller Labs’ Jeff Cohen yesterday to talk about sales tax. Taxes can be a dreaded topic, but the dirty little secret of sales tax is that it really isn’t that difficult once you get started. In case you couldn’t attend, or your mind is reeling from […]
Amazon recently updated how it enables sellers to authorize third-party access through MWS. When a seller authorizes a third-party service like Seller Labs to access their seller account through MWS, they now receive an email with the subject “Enabled MWS Developer Access Confirmation”. Here’s what the email says: In order to complete sign-up for MWS […]
Amazon updated its Buyer-Seller Messaging system on March 28, 2017, to allow shoppers to opt-out of unsolicited emails sent from third-party sellers. Up until the announcement, shoppers were not able to opt-out of unsolicited seller emails.Amazon is still allowing sellers to send critical emails even if a shopper has opted out. Amazon deems a critical […]
Understanding keyword match types within Amazon Sponsored Products can be difficult. What exactly does Automatic, Broad, Phrase and Exact match type targeting mean? We’ve put together a quick guide to help Sponsored Products users understand what the different match types are and when they should be used. Watch the recording of our Facebook Live event […]
Product Display ads within Amazon Marketing Services (AMS) has given sellers an alternative method to advertise their products. AMS gives sellers a better way to highlight their brand, instead of just their product. In this post we’ll be talking about Product Display ads and how they compare to regular Sponsored Products ads. Let’s get started. […]
Four months have passed since Amazon banned incentivized reviews. Since this game-changing terms of service update, merchants have developed new tactics to generate product reviews and stay compliant with Amazon. I have seen all sorts of these tactics. For this post, I want to describe how you can still get reviews and avoid policy violations. […]
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Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
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