How should you focus Amazon Advertising efforts? Build on these 4 PPC cornerstones: Campaign Quality, Keyword Quality, Budget Efficiency, Brand Awareness. From there, it's a matter of optimization, but you have to have the fundamentals first. Here's how to do just that.
COVID-19 (coronavirus) has presented a unique situation, one that impacts everyone, but one that is especially concerning for eCommerce entrepreneurs who travel extensively and participate in global trade. We’ve been watching the evolution and transmission of coronavirus and we’ve decided to take these actions in the best interests of our employees and our clients.
Something I’ve noticed in my time working with Amazon sellers is that what many of them enjoy (in addition to the above-mentioned activities) is their work, especially when that work delivers tangible results. Successful eCommerce entrepreneurs love their work and they love any opportunities to better their businesses. For these sellers, Leap Day is a chance to take care of business and do that extra something that puts them ahead of the competition. If you’re one of these sellers, or aspiring to be one, here are some things you can do this Leap Day in order to better position your business. They all need to get done, so why not get a jump on them now using your extra day? After all, it only comes once every four years.
It all started in 2016. After years working with Amazon sellers and other eCommerce entrepreneurs, I noticed a gap in the industry. Whenever I attended a conference as an attendee or a speaker, I noticed that every presentation was geared toward the most-novice audience members. I appreciate striving for inclusion and solidifying the basics, but this approach also meant that more-advanced Amazon sellers and brand owners weren’t getting the content that they needed. And that’s how my team and I came up with the idea for the Seller Labs Resonate conference. We wanted to create an event for Amazon sellers who were further along in their business journeys, a gathering where they could connect with each other and learn advanced strategies from experts who specialized on material beyond the basics.
Up until a little more than a week ago, I was still planning to head to China later this month with a group of 50+ clients and fellow WPP leaders for a tour of some the most innovative brands in Chinese retail/eCommerce. When it was postponed due to disruptions from the Coronavirus, I was certainly disappointed but I also couldn't stop thinking how this would affect Amazon's global business. As a close watcher of Amazon's growth, digital natives brands out of China like Anker and SunValley offer amazing opportunities for us to understand the potential of the platform.
This blog post was originally contributed by Jennifer Dunn, Head of Content at Book Outdoors. UPDATE February 4, 2020: China’s Canton Fair has been suspended due to coronavirus concerns. With Canton Fair currently out of play, sourcing and manufacturing outside of China just became much more important. That said, read on! With all the uncertainty […]
As an eCommerce solutions provider, the Seller Labs team travels to a lot of trade shows and events each year. I’ve been with Seller Labs now for over five years, which means I’ve attended my fair share of events — working the booths and walking the floors. As the event planner for Resonate, I’ve also seen the inner workings and behind the scenes. Over the years, I’ve discovered some trade show tips that can help attendees maximize their experiences, I thought I’d share some of what I’ve learned over the years.
Seller Central is full of information & tools. However, it can be difficult to navigate. Use these quick links to cut through the noise.
The end of 2019 is a little bit different. Not only is it the end of the year, but it’s also the end of the decade so we’re taking extra stock of what has been and what’s ahead. This year and this decade have been good to us, and we are excited to share this […]
In the six years that Seller Labs has been around, we’ve had the opportunity to go to a lot of Amazon seller conferences and trade shows. In 2020, we’ll be attending quite a few and would love to see you there! Plus, our new opportunities with X-Cart open up even more eCommerce shows for us […]
Grab our Prime Day Preparedness Checklist to make sure you are. Plus, get a bonus Promotions Cheatsheet!
[contact-form-7 title='Prime Day 2022 PDF - Popup']
Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
In-depth video and blog post to follow. Subscribe to fee change updates here.
[contact-form-7 id='14573' title='Breaking News popup']
Fill out this short form below and we'll get in touch. We hate spam and will not share this information with anyone but our professionals.
[contact-form-7 title='Managed Services - Step 1' html_class='sl-2step__form sl-2step__form--1']Tell us a bit more about your business.
[contact-form-7 title='Managed Services - Step 2' html_class='sl-2step__form sl-2step__form--2']
