Amazon Sponsored Products campaign organization is a surprisingly overlooked aspect of Amazon PPC strategy. While you could just toss all of your products into one big auto-target campaign, dust your hands off, and call it a day, you’d be missing out on many of the more sophisticated ways you can use to earn more from your advertising efforts. Spending some additional time thinking about your Amazon Sponsored Products strategy, in particular your campaign organization, at the outset will pay dividends both in the short term and the long term.

Will Marcotte 7 min read Amazon Advertising

Hijacked and fake products are a big problem—and they have become big business on Amazon. Here are 3 things that sellers and brand owners can and should do to protect themselves from hijackers.

Brandon Checketts 4 min read Amazon SEO

Learn these three Amazon PPC management tactics will help you increase traffic to your products all while reducing ad spend.

Jessica Wright 6 min read Amazon Advertising

There are myriad strategies for digital advertising: Facebook Ads, Google Ads, Reddit Ads, Manychat, email list building, and more. Even basic understanding of them all generally takes years of learning and thousands of dollars in “learning ad spend.” By the time you’ve learned them all, there’s a new player in the space. We’re going to start with a foundational understanding of various digital marketing strategies that can help you and your business. 

Maria Navolykina 7 min read eCommerce

One question that online sellers consistently ask us is “How can I use Amazon product advertising to improve product launches?” These same sellers tell us that when they’ve launched products in the past, they’ve tried reaching out to an external audience of loyal brand followers, running sales and promotions, and pitching lots of ad spend at Google and Facebook and Amazon. And the results have been less than optimal, not to mention costly in terms of time, money, and opportunity. We’re here to take the guesswork out of using Amazon product advertising for product launches and to help you boost your sales and establish your brand faster so you can watch those dollars roll in and see your product climb in ranking. Start with these 6 proven tips.

Maria Navolykina 6 min read Amazon Advertising

Your Communication Center, powered by Feedback Genius, now includes Request a Review Automation! Don’t worry, you still have the option to send personalized messages! We believe sellers should have a choice so we created a center where you can pick the option that best meets your needs. No more manually clicking for each and every order within Seller Central.

Caroline Powell 2 min read Amazon Reviews

How should you focus Amazon Advertising efforts? Build on these 4 PPC cornerstones: Campaign Quality, Keyword Quality, Budget Efficiency, Brand Awareness. From there, it's a matter of optimization, but you have to have the fundamentals first. Here's how to do just that.

Jessica Wright 6 min read Amazon Advertising

COVID-19 (coronavirus) has presented a unique situation, one that impacts everyone, but one that is especially concerning for eCommerce entrepreneurs who travel extensively and participate in global trade. We’ve been watching the evolution and transmission of coronavirus and we’ve decided to take these actions in the best interests of our employees and our clients.

Brandon Checketts 2 min read eCommerce

Something I’ve noticed in my time working with Amazon sellers is that what many of them enjoy (in addition to the above-mentioned activities) is their work, especially when that work delivers tangible results. Successful eCommerce entrepreneurs love their work and they love any opportunities to better their businesses. For these sellers, Leap Day is a chance to take care of business and do that extra something that puts them ahead of the competition. If you’re one of these sellers, or aspiring to be one, here are some things you can do this Leap Day in order to better position your business. They all need to get done, so why not get a jump on them now using your extra day? After all, it only comes once every four years.

Nastya Zhavoronkova 5 min read eCommerce