Have you ever run out of stock on Amazon? If not, consider yourself lucky. After all, there are a host of growth-hindering consequences. You’ll lose sales, Buy Box ownership, and SEO rank. What’s more, you could also lose your selling privileges entirely.At the end of the day, Amazon takes customer service very seriously and they […]
Eighty-three percent of Amazon sellers believe linking back to their product detail and storefront pages in buyer-seller emails is acceptable within Amazon’s Terms of Service. Buried inside the bowels of Amazon’s all-encompassing seller Terms of Service exists a section with guidelines for contacting buyers using the Buyer-Seller Messaging service. Here you’ll find five bullet points […]
Chris McCabe is back on the blog, helping businesses with Amazon suspension prevention! This time, he’s taking the position of “emergency preparedness”, and helping Amazon sellers with their plan of action should their accounts be suspended. For those of you unfamiliar with a POA request, or “plan of action”, count yourselves lucky. A POA is […]
Half of Amazon sellers believe it is OK to ask buyers to change their product reviews.Let’s imagine that an Amazon shopper purchases your product, receives it, uses it, doesn’t like it, and gives it a negative but honest product review. “Ouch,” is probably what you’re thinking. But there are a number of things that could […]
Forty-three percent of the selling population still believes that sending more than one email per order is best practice. Sending multiple emails per order on Amazon used to be a common practice. We at Seller Labs encouraged our customers and other sellers to follow-up with their buyers using automated email workflows. These email workflows would […]
Amazon sellers cannot influence a buyer’s actions—no matter how subtle.For as long as I can remember, Amazon sellers were able to direct happy and unhappy buyers with a simple and clever messaging tactic. I call it “directing intent.,” which means Amazon sellers were influencing a buyer’s actions in follow-up emails with a messaging template that […]
In this webinar replay, you’ll understand what’s true and what’s false when it comes to Amazon’s seller Terms of Service. Jeff and Cindy break down the ToS so you know what to avoid. By watching this replay, you’ll get actionable takeaways that you can implement into your Buyer-Seller Messaging just in time for the 2018 holiday […]
Advertising on Amazon is quite different than other platforms out there. It’s easy to make very common Amazon advertising mistakes that could cost you hundreds or even thousands of dollars. In this episode of our Amazon Advertising webinar series, Tyler Henderson and John Kipe are detailing all of the common mistakes we see sellers make, […]
UPDATE: September 24, 2019: From Amazon: “Enhanced Brand Content is now called A+ Content.” What would happen if you increased your conversion rate on Amazon? What if you went from 3% to 5%? How many more sales would you have? How many more opportunities for product reviews, repeat purchases, and enhanced social proof? How much […]
You don’t often find mention of sourcing on the Seller Labs blog. Along with finances, it’s not our specialty. When we run into our own sourcing troubles or have stories to share, we like to talk to the experts and get their point of view. At CES VI in Indianapolis, Indiana, Jeff had the opportunity […]
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Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
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