Amazon data without goals is like trying to sip water from a fire hose. When sellers define their business goals, they’ll be able to couple them with the right data. We hear an awful lot about data—and Amazon data specifically—these days. Whether it be about data security, analytics, access to data or the lack thereof, […]
Whether you’re an established Amazon business with great sales or an emerging seller just starting out, there’s one fact you cannot ignore: If you want enduring success on Amazon, you can’t ignore the importance of having a strong brand. When people form genuine relationships with your brand and connect emotionally to what you’re selling, they’re bound to become loyal customers. Remember, products don’t sell—brands do.
Today I sat down with CJ Rosenbaum, Founding Partner and Managing Attorney at Amazon Sellers Lawyers. The firm represents sellers dealing with Amazon account suspension, policy violations, and intellectual property law. I wanted to cover three main topics with CJ: What he’s seeing in 2019 as the year takes shape. Trademarks and how to apply for […]
“Reclaim Time and Increase Profits with Expert PPC Management on Your Side” originally aired live on Wednesday, March 27th. We’re lucky enough to have multiple PPC management experts here at Seller Labs. If you’re ever in a conversation with them, they always turn it around to what’s new in Amazon advertising, or new strategies they’ve […]
Data is an important aspect of our everyday lives—especially for Amazon sellers. Learn how to use data to measure a healthy Amazon business with relevance, reputation, traffic, and profit. Do you like numbers? I do. I love that they can tell you everything you need to know about your business and its health—about what’s working […]
Scale Your Amazon Business: Advertise Smarter Using Ignite originally aired live on March 12, 2019. Have you ever thought about your Amazon Advertising as similar to a chess game? Thanks to Dan Crittenden (Ignite Product Manager) and Bret Darby (Seller Labs Managed Services Account Director), the chess analogy will clarify so much about the process (and how […]
Project Zero is Amazon’s latest program that puts the power of combating counterfeit products into the hands of brand owners. Amazon’s Project Zero program is the latest tool created by the company to fight the scourge of counterfeit products on its site. Project Zero is an invite-only program where U.S. brands have to join a […]
Build and Protect Your Amazon Reputation with Feedback Genius originally aired live on Tuesday, February 19, 2019. Building a reputable brand online is hard work. As an Amazon seller, you run into even larger hurdles trying to develop and protect your Amazon reputation. Using a tool like Feedback Genius, you can take come of the […]
With a new year comes the impetus to make resolutions and changes. All too often, we overreach on these good intentions and end up not meeting our goals; in turn, feeling as if we’ve let ourselves (or others) down Then the failure narrative sets in and we psych ourselves out for future success while adding […]
Protect and improve your products in 2019 on Amazon with a trademark, Brand Registry and listing optimization for maximum security and sales. The new year always feels like a fresh start. Even if it’s just a changing number. That shouldn’t diminish the energy that is felt by everyone—the energy to improve. There’s no better time […]
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Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
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