Building a brand in the Amazon marketplace is not limited to those eligible for Amazon Brand Registry. This is the third in a three-part series, where I’ll talk about how a multi-marketplace strategy helps your brand, that both 1P and 3P sellers can use. For most of North America, the end of August signals the […]
Even though it’s still summer, Q4 prep time is here and we’ve got you covered with some fantastic information. Catch up on all of it in this Shipbob Virtual Ecommerce Holiday Sales Accelerator segment where Tyler Henderson, Seller Labs’ Director of Business Development, delivered big ideas and the best ways to turn them into actionable […]
When you’re launching a new product, it’s easy to get caught up in the excitement of just getting it out the door and into the hands of customers. But once that product is out there, your mindset should shift from “Should I sell this product?” to “Should I continue to sell this product?” Measuring Amazon […]
Your Amazon advertising budget is precious, but if you have a product that people love, it’s worth spending to get more traffic. Use Quantify’s Inventory & Financials Promote report to find the products that need that extra boost. If you’ve been following Seller Labs for a while, you probably know we’re based in a small […]
As brands selling on Amazon grapple with counterfeiters, Amazon is introducing programs that put more power into brand owners’ hands. If a company holds an active, live trademark in the US (other country eligibility requirements are available from Amazon), it can enroll in Amazon Brand Registry. Once registered, companies can unlock numerous features designed to […]
This blog post was originally contributed by Dan Crittenden, the eCommerce Dude at PorkRinds.com and Rudolph Foods. Advertising on Amazon is as complicated as you make it. Gain an understanding of how to use Sponsored Brands Ads to increase awareness of your brand on Amazon. When it comes to advertising your products and promoting your […]
As sellers strive to drive traffic that converts to Amazon product listings, they sometimes fail to consider that not everyone that lands on a listing buys. Are you optimizing for Amazon organic keywords that actually convert? In Jennifer’s blog post on Quantify this month, she revealed some of the insights you can glean from Quantify […]
“Customer insights.” “Buyer’s journey.” “Buying cycles.” The language of today’s brand marketers and e-commerce gurus has shifted squarely to the data we can glean from online shoppers. And with more data available about buyers than ever before, it’s exciting to imagine taking advantage of all this information: how your buyers purchase, when they purchase, what […]
Join Jeff Cohen and Lena Liberman and as they discuss Prime Day advertising strategies and how to integrate all of the moving parts so that you make this year's Prime Day your best yet.
Since the dawn of trade, there have been cheaters looking to get one over in the deal. And since the dawn of Amazon, cheaters have made it easier, faster, and sadly, more profitable to do so. Smart Amazon sellers are protecting themselves against black-hat tactics. But what if you’re still trying to make sense of […]
Grab our Prime Day Preparedness Checklist to make sure you are. Plus, get a bonus Promotions Cheatsheet!
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Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
In-depth video and blog post to follow. Subscribe to fee change updates here.
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