Welcome to your go-to cheat sheet for decoding Amazon’s alphabet soup. Whether you’re diving into Seller Central for the first time or you’ve been in the game for years, the number of acronyms used in the Amazon seller ecosystem can be overwhelming. From understanding your ACOS to optimizing your FNSKUs, these terms are essential for […]
As of early April 2025, the U.S. has introduced sweeping new tariff policies that will impact many Amazon sellers—especially those importing from China, Hong Kong, or countries with large U.S. trade surpluses. These updates include: So what exactly changed—and when do you need to start worrying about it? Here’s a quick table breaking it all […]
Running a successful Amazon business is about more than just driving sales—it’s about understanding the numbers behind each product you sell. Amazon SKU economics is the practice of analyzing your product catalog at the SKU level to uncover which items are truly profitable, which ones need help, and which ones may be draining your bottom […]
Amazon sellers work hard to build their brands, optimize their listings, and drive traffic—only to wake up one day and see hijackers stealing their Buy Box and counterfeits flooding their listings. Sound familiar? You’re not alone. Listing hijackers and counterfeiters are a multi-billion dollar problem on Amazon. If you’re not actively protecting your brand, you’re […]
Did you know that 82% of consumers across various age groups are willing to pay more for products with sustainable packaging? As sustainability becomes a bigger factor in consumer purchasing decisions, Amazon has adapted by replacing its Frustration-Free Packaging (FFP) program with Ships in Product Packaging (SIPP). Launched in late 2023, SIPP is now the […]
Amazon sellers are facing rising PPC costs and increased competition, making it harder to maintain profitability. While Amazon ads are effective, relying solely on them is no longer enough. The solution? Driving external traffic to your Amazon listings. Amazon rewards sellers who bring in visitors from platforms like Google, YouTube, TikTok, Instagram, and Facebook by […]
If you’re an Amazon seller, staying ahead of the competition requires understanding how Amazon’s search algorithm ranks products. Over the years, Amazon has evolved from the A9 algorithm to the more advanced A10 algorithm, placing greater emphasis on organic engagement, external traffic, and customer experience rather than just sales velocity and paid ads. So, what […]
Amazon FBA can be a game-changer for sellers, offering Prime eligibility, hands-off fulfillment, and scalability. However, many sellers make costly mistakes that eat into profits, increase fees, or even lead to account suspensions. To help you succeed, we’ve identified the top 10 Amazon FBA mistakes sellers make—and how to avoid them. Many new sellers underestimate […]
The Amazon Buy Box is one of the most powerful drivers of sales for sellers. With over 80% of Amazon purchases going through the Buy Box, securing this prime real estate is critical for maximizing sales and profitability. However, as Amazon refines its Buy Box algorithm in 2025, competition is fiercer than ever. To dominate […]
The Amazon marketplace is evolving at lightning speed. In 2025, staying ahead isn’t just an advantage—it’s a necessity. New eCommerce trends, shifting shopper behaviors, and powerful tools like AI for Amazon sellers are reshaping the landscape. The sellers who act on these trends early will lead the pack in sales, rankings, and profits. This guide […]
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Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
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