Understanding the nuances of Amazon seller feedback vs. Amazon product reviews will help you set realistic (and ambitious) goals, meet them, and build a trustworthy reputation on Amazon — all while boosting sales, rising in rank, and inspiring customer loyalty. The best way to build a trustworthy reputation and grow your business on Amazon is by accruing seller feedback and product reviews in both quantity and quality. These two metrics are used by both shoppers and Amazon to compare 1) the quality of similar products, and 2) the service of merchants offering similar goods. Seller feedback and product reviews serve different purposes in building a brand and a seller’s reputation on Amazon. That’s why when referencing these terms, make sure to include “seller” in front of feedback, and “product” in front of reviews. That way there is a clear delineation between the two, which are often mistakenly used interchangeably by shoppers and sellers alike.
This blog post was originally contributed by Liran Hirschkorn, CEO and Founder at Incrementum Digital. Ironically, the hardest part of private label operations was once the easiest part. I’m talking about earning positive reviews on Amazon, of course. Prior to March 2021, scoring reviews for the new sellers was possible through the Amazon Early Reviewer […]
Get an Amazon review checker to protect your reputation as a great seller. Prompt responses to negative feedback build a strong brand.
With every rule change from Amazon, sellers struggle to understand and comply with the new information. What’s okay to do? What’s not okay? What could lead to suspension? At Seller Labs, we understand and we’re here to make this Amazon communications policy update as clear as possible. First thing to know: We’re really excited about the update for two reasons: 1) Amazon has made it clear that you can ask buyers for reviews. We’ve always understood this to be true, but the latest update explicitly says it. Once again: YES, YOU CAN ASK A BUYER FOR A REVIEW. 2) Amazon has made it clear that you can use Seller Labs Pro, powered by Feedback Genius, to communicate with buyers. The new rules state that you can use an approved third-party application listed in the Marketplace Appstore. Seller Labs Pro is absolutely approved. To be clear: YES, YOU CAN USE FEEDBACK GENIUS TO ASK A BUYER FOR A REVIEW.
If you've heard that getting Amazon seller feedback and product reviews is virtually impossible given that Amazon has banned incentivized reviews and offered customers the email opt-out, don't believe the hype. Contrary to many sellers’ beliefs, meaningful Amazon seller feedback is still attainable and very much worth pursuing. Here's how to get seller feedback and product reviews easily and quickly.
Kevin Vegors was a new Amazon seller looking to improve the discovery of his health supplements brand. He needed something more than detail page optimizations to improve his products’ discoverability. That’s when he discovered that he could automate his buyer-seller emails using Seller Labs.
Your Communication Center, powered by Feedback Genius, now includes Request a Review Automation! Don’t worry, you still have the option to send personalized messages! We believe sellers should have a choice so we created a center where you can pick the option that best meets your needs. No more manually clicking for each and every order within Seller Central.
Holiday templates add a little extra seasonal spice to your Feedback Genius automated Buyer-Seller emails.Here we are again at the precipice of another crazy holiday shopping season. You’ve been preparing for Q4 all year and it’s finally time to reap the rewards of your labor. You’ve done everything right this year. Your listings are optimized for […]
If you’ve been following Amazon-related news, you know there are big changes afoot to the kinds of information you can use to personalize Buyer-Seller messages and review solicitations (Read “Changes to Amazon MWS API Data to Affect Buyer-Seller Messages” for my full explanation of the new policies.) And you may worry about how this will impact […]
Update, August 23, 2019: Amazon Brand Registry is no longer required for the Early Reviewer Program. Amazon still recommends it as do we at Seller Labs (If you are eligible for Brand Registry, enroll for the protections and the benefits). However, it is no longer a requirement for the Early Reviewer Program. For more info […]
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Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
In-depth video and blog post to follow. Subscribe to fee change updates here.
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