“Comparison is the thief of joy.” This statement, credited to numerous people, including the late president Theodore Roosevelt, was uttered decades ago. And for the most part, I agree with it. The exception: selling on Amazon. There is joy in winning, and just comparing your own performances on Amazon doesn’t paint a clear picture of […]
Much like your Amazon Advertising, you want to ensure that you’ve maximized your listing optimization for your magic keywords. In the spirit of Christmas and winter, let’s consider keywords like snowflakes.Every snowflake is unique. As such, every keyword has the opportunity to be unique as it pertains to listing optimization. Too many keywords on a […]
Are your Amazon Sponsored Products Ads optimized? Are you using maximum-impact keywords? Are your campaigns driving not just shoppers but actual buyers to your listings? Do you know which search terms people are using to find your products and how to use those to advertise like a pro? If you answered no to any of […]
2017 was absolutely the year of Sponsored Products when it came to Amazon advertising. With 82% of Amazon’s ad revenue coming from SPAs, sellers simply had to embrace this strategy and leverage every advantage possible to keep ahead of the competition when it came to winning that top placement. Needless to say, we get a […]
One topic we’re often asked about is about ASINs appearing in the Search Term report within Amazon’s Seller Central and the Ignite application. In this Q&A post, I’ll set the record straight on what’s up with these seemingly odd so-called search terms and I’ll explain how you can use them to your advantage. A: ASINs in your […]
Since Amazon banned incentivized reviews in 2016, sellers have been scrambling to find ways to get exposure for their products and grow sales. Amazon Sponsored Products ads and SEO have become the tactics of choice to boost product discoverability. In this post, we’ll discuss how we were able to generate $4,400 in sales by spending […]
Keywords is a pertinent name. The words you choose to associate with your product become key in how customers can find it. For too many sellers keywords are an afterthought when they should be top priority. We’ve got two great, and more importantly, free strategies to research relevant keywords for your product by using e-commerce […]
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Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
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