Amazon is constantly rolling out new ways to help sellers scale their businesses, and the most recent is the Amazon Brand Store. With this in view, Amazon is opening up more eCommerce features for third-party sellers that had been exclusively reserved for wholesale vendors, like A+ Content, for example. By adding more opportunities to showcase brand stories, smaller sellers can get their products in front of a bigger target audience

Helen Golubeva 17 min read Amazon Advertising

As Amazon expands its offerings each year, sponsored product campaigns become more and more complex. You may have already considered Amazon PPC software, but didn’t know where to start. Amazon sellers want to stand out in a crowded market, and PPC campaigns are the fastest way to do it. If you want to win on Amazon […]

Lauren Ward 6 min read Amazon Advertising

On January 14, 2021, Amazon released a new report for advertisers! You can now access the Sponsored Products Impression Share Report to help you make sense of where it is best to spend your advertising dollars. Now, there was a Sponsored Brand Impression Share Report released a few months ago. Sponsored Brands are only available […]

Caroline Powell 3 min read Amazon Advertising

Amazon Sponsored Products campaign organization is a surprisingly overlooked aspect of Amazon PPC strategy. While you could just toss all of your products into one big auto-target campaign, dust your hands off, and call it a day, you’d be missing out on many of the more sophisticated ways you can use to earn more from your advertising efforts. Spending some additional time thinking about your Amazon Sponsored Products strategy, in particular your campaign organization, at the outset will pay dividends both in the short term and the long term.

Will Marcotte 7 min read Amazon Advertising

Learn these three Amazon PPC management tactics will help you increase traffic to your products all while reducing ad spend.

Jessica Wright 6 min read Amazon Advertising

One question that online sellers consistently ask us is “How can I use Amazon product advertising to improve product launches?” These same sellers tell us that when they’ve launched products in the past, they’ve tried reaching out to an external audience of loyal brand followers, running sales and promotions, and pitching lots of ad spend at Google and Facebook and Amazon. And the results have been less than optimal, not to mention costly in terms of time, money, and opportunity. We’re here to take the guesswork out of using Amazon product advertising for product launches and to help you boost your sales and establish your brand faster so you can watch those dollars roll in and see your product climb in ranking. Start with these 6 proven tips.

Maria Navolykina 6 min read Amazon Advertising