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Amazon Advertising

How to Advertise on Amazon

Amazon Advertising is taking over. For a simple search like “water bottle,” the first four rows of results are entirely sponsored ads or other promoted items. Really, you search for a keyword, and Amazon shows you top product results for similar keywords. That doesn’t even mention the “Editorial recommendations” that pop up as well. The […]

How to Pivot Your Amazon Business to the New Amazon and eCommerce Trends Unfolding in 2023

Despite the shift in customer spending habits and supply chain uncertainty, Amazon keeps developing new targeting opportunities for brands and retailers. However, staying at the forefront of the ever-emerging Amazon trends can be challenging, especially if you run your business unassisted. We are here to navigate you through the recent marketplace updates, programs, and top eCommerce industry trends to help you embrace those changes hassle-free, ultimately improving your business operations.

Keymaster Games Boosts Revenue with Seller Labs Services Guiding Its Amazon Advertising

Amazon Advertising can be quite tiresome and unrewarding, until you have a professional assistant ready to do all the heavy lifting on your behalf. We had a quick talk with one of our clients, Matt Aiken, the Chief Executive Officer at Keymaster Games, telling his own story about the challenges his company had to confront and how the Seller Labs Services team helped to resolve them.

Q4 Takeaways: Readjust Your Amazon Advertising Strategy to Increase Amazon Sales in 2023

We’re right in the thick of it, the fourth quarter of the year and one of the busiest shopping seasons ever. With so many shoppers on the platform, that should also translate to a huge boost in sales for you as a seller. However, you must have the right strategy for your products to see that success. Let’s take a look at the key metrics you may want to keep an eye on this year to keep track of for the next one.

How Inflation Impacts Amazon: Fuel Inflation Surcharge and 6 More Challenges to Watch Out

As inflation accelerates, it puts more pressure on consumer spending and changes online customers' shopping habits, posing new challenges to eCommerce store owners. This also rings true for Amazon businesses. To help merchants navigate their business risks, we put together seven main challenges that inflation has presented for Amazon sellers. Read on as we uncover key strategies to protect your profits in the face of a long-term crisis.

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Ready for Amazon Prime Day 2022?

Grab our Prime Day Preparedness Checklist to make sure you are. Plus, get a bonus Promotions Cheatsheet!

    Breaking Breaking

    Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.

    In-depth video and blog post to follow. Subscribe to fee change updates here.

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      Thank You!