Melissa Burdick
President & Co-Founder, Pacvue
Melissa Burdick is the President of Pacvue and is an expert in online and eCommerce marketing strategies. A 10-year Amazon veteran, Melissa launched the Amazon CPG and Health & Beauty retail business. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Melissa is well known as an eCommerce thought leader, Forbes Agency Council member, frequent guest on Bloomberg Technology, and has spoken at many of the leading eCommerce industry conferences.
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Omnichannel Advertising with Unified Retail Media
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Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
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