As an Amazon seller, success isn’t just about selling great products—it’s about making informed, data-driven decisions. With fluctuating sales, inventory challenges, and ever-changing advertising costs, having real-time insights can mean the difference between growth and lost opportunities.
That’s where Seller Labs’ Pro Dashboard comes in. It consolidates your most important Amazon metrics into one easy-to-use interface, helping you track sales, optimize inventory, improve advertising ROI, and fine-tune customer engagement. Let’s explore how you can leverage this powerful tool to maximize profitability and streamline your business.
1. Sales Overview: Track Performance Over Time
One of the most powerful features of the Pro Dashboard is its Sales Overview, which helps you monitor sales trends across different timeframes—7 days, 30 days, 180 days, and 365 days.
With interactive graphs and historical data, you can:
- Identify seasonal trends and fluctuations
- Pinpoint peak and slow sales periods
- Compare year-over-year performance to evaluate growth
Recognizing these trends helps you adjust pricing, marketing, and inventory strategies to maximize revenue.
Pro Tip:
Use monthly and yearly breakdowns to identify long-term growth patterns and align your inventory and promotions with demand.
2. Inventory Insights: Stay Stocked & Avoid Overstocking
Running out of stock can lead to lost sales, while overstocking ties up capital. The Pro Dashboard provides real-time visibility into your inventory, including:
- Fulfillable inventory (available for immediate shipping).
- Inbound inventory (shipments on the way to Amazon’s fulfillment centers).
- Reserved inventory (units being processed or held by Amazon).
With this information, you can predict stock needs, avoid costly stockouts, and prevent excess inventory that incurs storage fees.
Pro Tip:
Set up low-stock alerts on the Notification Settings page so you can restock before your bestsellers run out.
3. Feedback Genius: Optimize Customer Engagement
Building trust and increasing repeat purchases starts with great customer communication. The Feedback Genius section of the Pro Dashboard allows you to:
- Monitor automated “Request a Review” messages.
- Track personalized customer communications.
- Analyze messaging trends with year-over-year comparisons.
- See a detailed breakdown of your Product Reviews by week to identify trends and improve review management
By fine-tuning your approach, you can improve your seller feedback and product reviews, ultimately boosting conversion rates.
4. Ad Genius: Maximize Your Advertising ROI
Amazon advertising is essential for increasing product visibility, but inefficient spending can eat into profits. The Ad Genius section of the Pro Dashboard provides deep insights into:
- Ad Sales vs. Ad Spend – see where your money is going
- ACoS (Advertising Cost of Sales) – measure ad efficiency
- TACoS (Total Advertising Cost of Sales) – evaluate ads’ impact on total sales
- Organic Sales – track non-paid sales driven by SEO, reviews, and ranking
- RoAS (Return on Ad Spend) – measure total revenue earned for every dollar spent on ads
With customizable timeframes and performance tracking across Sponsored Products, Sponsored Brands, and Sponsored Display ads, you can pinpoint high-performing campaigns and optimize your ad spend for maximum profitability.
Want to dive deeper into optimizing your ad performance? Check out our blog on maximizing Amazon ad ROI.
For deeper ad timing insights, don’t miss our Amazon Dayparting Strategy guide for 2025
5. Extended Data History: Plan for Long-Term Growth
While real-time data is essential, historical trends help you make long-term strategic decisions. The Pro Dashboard provides over two years of data, allowing you to:
- Forecast future inventory needs based on past sales
- Allocate ad budgets effectively for peak seasons
- Identify the best months for promotions and discounts
Pro Tip:
Use historical data to align marketing efforts with seasonal demand and improve forecasting accuracy.
Turn Insights into Action with the Seller Labs’ Pro Dashboard
The Pro Dashboard isn’t just a reporting tool—it’s your Amazon command center. With real-time analytics, interactive graphs, and long-term trends, Seller Labs empowers you to make smarter, data-driven decisions that can increase sales, efficiency, and profitability. Whether you’re scaling up or fine-tuning your current strategy, the Pro Dashboard gives you the clarity and confidence to take action.
Ready to take control of your business?
Start using the Pro Dashboard today and turn insights into action!
