Seller LabsBlog

It’s a perfect place to discover tips on how to launch your online business and sell online virtually everything. From time to time, you’ll get updates on the shopping cart we develop with so much love.

Update, August 23, 2019: Amazon Brand Registry is no longer required for the Early Reviewer Program. Amazon still recommends it as do we at Seller Labs (If you are eligible for Brand Registry, enroll for the protections and the benefits). However, it is no longer a requirement for the Early Reviewer Program. For more info […]

What do you know about Amazon Prime Day? Well, other than that it’s a mysterious date in July when you can get amazing deals on stuff you may (or may not) need? You probably know that it’s become huge — a wide-open sales window for Amazon sellers and Amazon itself, and a near-frenzied savings-fest for […]

Since the dawn of trade, there have been cheaters looking to get one over in the deal. And since the dawn of Amazon, cheaters have made it easier, faster, and sadly, more profitable to do so. Smart Amazon sellers are protecting themselves against black-hat tactics. But what if you’re still trying to make sense of […]

In a world of increased competition amongst online sellers, combating Amazon counterfeits has become a necessity for most businesses. Here are several tools to help beat bad players.  Did you catch the Amazon Black Hat tactics webinar we had last week? I hope you did – and no, of course, we didn’t teach black hat […]

Watch Amazon experts Jeff Cohen (Seller Labs CRO) and Davide Nicolucci (featured in the Buzzfeed article) as they answer your questions and discuss common black-hat tactics to watch out for and what to do if your business has been targeted.

A few weeks ago, I spent two days in Atlanta at Resonate – and although the conversations I had were far ranging – with a great diversity of the types of businesses present – there was one topic that everyone could relate to: launching products on Amazon. We recently published an interesting tip sheet on […]

If you saw our recent interview with Eddie Levine, President of Hub Dub, you know that Amazon’s recent announcement about slashing Amazon storage fees is a deal with strings attached. In short, Amazon determines which products are eligible, and determines the stock levels you must maintain. In the face of having no real control over […]

On May 21, Amazon ran a Seller Central news blurb with the attractive headline of “Increase Sales and Get Storage Fee Discounts of 50% to 75%.” Tempting, right? Indeed, but there’s also much more to this Amazon logistics story. Catch this conversation between Seller Labs CRO Jeff Cohen and Amazon logistics expert and Hub Dub […]

A lot of pressure is put on Amazon Prime sellers to be prepared for Prime Day. But what are you doing to continue the momentum that the summer shopping holiday creates going into Q4? Use these tactics to build brand equity. Amazon Prime Day 2019 will be here in a few weeks. Like any good […]

Join Amazon Advertising experts Bret Darby and Edward Ruffin as they dive into trends that emerged during last year’s Prime Day and show you how to best position your brand to win big during Amazon's most-lucrative shopping opportunity.
Unless you’ve been using an Amazon selling playbook from 2007, you’re probably aware of the advent of Amazon Sponsored Products and Sponsored Brands advertising. And much like jumping into a lake on a hot summer’s day, many sellers may not comprehend the depth of what they’ve gotten themselves into. Here are three Amazon PPC management tactics for Prime Day 2019, sure to help sellers spend less and get noticed more.
Amazon PPC dayparting, (also known as ad scheduling) gives sellers the power to control when ads run and for how long by having your ad campaigns displayed only at certain times. Increase your Amazon sales with these 4 Amazon PPC dayparting tips to maximize the visibility and results of your ads by zeroing in on when your target audience is most likely to click and/or purchase.
Learn how Seller Labs PPC managed services launched an Amazon ad campaign strategy that boosted the company’s monthly Amazon advertising revenue from $12,301 to nearly $200,000, simultaneously decreasing the company’s ACoS by 91% and achieving a final ACoS of just 3.99%.

Amazon’s beta Templated Messaging feature for Buyer-Seller Messaging in Seller Central is aimed at improving the buying and selling experience with standardized messages. Whenever Amazon changes anything inside of Seller Central, the collective selling community’s ears perk up. We all want to know what has changed and how it affects sellers, shoppers, and service providers. […]

In an attempt to protect buyer privacy and enhance customer satisfaction, Amazon has begun rolling out Customer Phone Number Anonymization. This new addition to the Amazon Terms of Service is a supplement to “Appropriate Treatment of Customer Phone Numbers” as included in the Prohibited Seller Activities and Actions guidelines. The policy change also signals an […]

Last month when we talked about buying cycles, I mentioned the importance of bringing more traffic to your listings to increase your Amazon sales conversion rate. And I was happy to see Katie’s blog help you learn about how to find the best converting keywords for Amazon listing optimization with Scope. Just because you can […]

Day two of Resonate has was a masterclass in connecting with buyers — how to find them, how to talk to them, and how to get them involved in your Amazon brand. There was so much information going around! But if I have to choose an overarching theme, it would be this: We fail at […]

Last month, I made a commitment to you: to communicate more openly about our plans and our vision for Amazon sellers. It was bold because we’re all so busy, especially this month as we’ve been building some awesome new features into our Amazon seller products. For example, more keywords and metrics, better reporting, and a […]

Amazon advertising is made easier with Ignite. Recent updates give users more keywords and metrics, better reporting, and a simpler user interface. Fifty percent. That’s how much Amazon Advertising spend is expected to increase in 2019. Taken out of context, this may seem like a trend or a momentary blip on the radar—but the data […]

Learn how a leading designer and manufacturer of solar power panels worked with Seller Labs to quickly meet their ACoS goal, sell more during its slow season, and reduce overstock products by focusing on the new campaigns and continually making adjustments and optimizations based on the data provided by the Ignite advertising software.
Amazon is the #1 ecommerce platform in the U.S., but it isn’t just a place to buy- it’s a place increasingly used to research and discover products that fit customer needs. With over 200 million people visiting Amazon’s website every month, it’s become a huge part of the overall customer journey for millions of brands and retailers. In 2019, Amazon’s advertising business is projected to grow more than 50%. With the new emphasis on advertising, how will you ensure your Amazon Sales strategy stands out from the competition?

Resonate 2019 is less than two weeks away! We’re so excited for the event that we’re sharing another Presenter Q&A to tie you over until the big event. Today we’ve got the ever-inspiring Eddie Levine, president and co-founder of Hub Dub, Ltd., an eCommerce sales industry leader. Eddie brings more than 15 years of combined eCommerce and […]

“Prepare Your Brand to Stand Out on Amazon Prime Day” originally aired live on Tuesday, April 23, 2019.  Seller Labs’ Cory Checketts (Product Marketing Lead) and Tyler Henderson (Director of Partnerships) joined together to provide you with a cohesive view of preparing for Prime Day. Whether this is your first experience with this July shopping […]

Amazon data without goals is like trying to sip water from a fire hose. When sellers define their business goals, they’ll be able to couple them with the right data. We hear an awful lot about data—and Amazon data specifically—these days. Whether it be about data security, analytics, access to data or the lack thereof, […]