Seller LabsBlog

It’s a perfect place to discover tips on how to launch your online business and sell online virtually everything. From time to time, you’ll get updates on the shopping cart we develop with so much love.

Each August, Inc. releases their list of the 5000 most successful companies in the nation, affectionately known as The Inc. 5000. These companies must be U.S.-based, privately held, and independent as of December 31 of the previous year measured. A company must also show three calendar years of sales, with the first year’s revenue being at […]

Hear from Jeff Cohen, Chief Relationships Officer at Seller Labs and Reid Greenberg, President and CEO of Vermont’s Original Bag Balm and former executive at Kantar Consulting on top mistakes people make when launching products on Amazon, how to test the audience to see if your product will be successful and strategies to help your brand stand out from the competition.

Amazon continues to shock sellers and shoppers alike by its ever-growing statistics. Check out these 10 unbelievable Amazon stats. This guest post is by Erik Mathes, former Content Marketing Manager at Informed.co. In it, he discusses Amazon statistics that provide insight into how sellers can better navigate its marketplaces. As an Amazon seller, you already […]

You may have seen in the news that Amazon has made some changes to its MWS API Data Protection policies, and it’s possible you glossed over it. Much of what we’ve seen released has been general and very broad. But there’s one change that you need to be aware of, because changes to Amazon MWS API Data […]

If you’ve been following Amazon-related news, you know there are big changes afoot to the kinds of information you can use to personalize Buyer-Seller messages and review solicitations (Read “Changes to Amazon MWS API Data to Affect Buyer-Seller Messages” for my full explanation of the new policies.) And you may worry about how this will impact […]

I recently attended the Chicago edition of the Amazon Selling Partner Summit, one of six sold-out events taking place in several cities around the U.S. this year. Amazon limits each event to 300 attendees or so, keeping the total to just 1,800 selling partners participating in these two-day conferences altogether. This summit, similar to the Amazon […]

As brands selling on Amazon grapple with counterfeiters, Amazon is introducing programs that put more power into brand owners’ hands. If a company holds an active, live trademark in the US (other country eligibility requirements are available from Amazon), it can enroll in Amazon Brand Registry. Once registered, companies can unlock numerous features designed to […]

Amazon has redefined the term “brand” in a way that differentiates between sellers with their own lines of products (applicable to both vendors and sellers who own their trademarks) and sellers who resell products for which they do not hold trademark. But is there really a difference when it comes to building your brand on […]

The Amazon Brand Registry program identifies brand owners to Amazon while helping owners protect their intellectual property, find and report infringement violations and better represent their brand. We recommend all brands who have an active, registered trademark enroll in Amazon Brand Registry to benefit from counterfeit protection as well as control the brand experience your customers have on the world’s most popular e-commerce site. Here are four reasons why you should take a closer look at enrolling in Amazon Brand Registry today!

This blog post was originally contributed by Dan Crittenden, the eCommerce Dude at PorkRinds.com and Rudolph Foods. Advertising on Amazon is as complicated as you make it. Gain an understanding of how to use Sponsored Brands Ads to increase awareness of your brand on Amazon. When it comes to advertising your products and promoting your […]

As sellers strive to drive traffic that converts to Amazon product listings, they sometimes fail to consider that not everyone that lands on a listing buys. Are you optimizing for Amazon organic keywords that actually convert? In Jennifer’s blog post on Quantify this month, she revealed some of the insights you can glean from Quantify […]

“Customer insights.” “Buyer’s journey.” “Buying cycles.” The language of today’s brand marketers and e-commerce gurus has shifted squarely to the data we can glean from online shoppers. And with more data available about buyers than ever before, it’s exciting to imagine taking advantage of all this information: how your buyers purchase, when they purchase, what […]

Join Jeff Cohen and Lena Liberman and as they discuss Prime Day advertising strategies and how to integrate all of the moving parts so that you make this year's Prime Day your best yet.

Update, August 23, 2019: Amazon Brand Registry is no longer required for the Early Reviewer Program. Amazon still recommends it as do we at Seller Labs (If you are eligible for Brand Registry, enroll for the protections and the benefits). However, it is no longer a requirement for the Early Reviewer Program. For more info […]

What do you know about Amazon Prime Day? Well, other than that it’s a mysterious date in July when you can get amazing deals on stuff you may (or may not) need? You probably know that it’s become huge — a wide-open sales window for Amazon sellers and Amazon itself, and a near-frenzied savings-fest for […]

Since the dawn of trade, there have been cheaters looking to get one over in the deal. And since the dawn of Amazon, cheaters have made it easier, faster, and sadly, more profitable to do so. Smart Amazon sellers are protecting themselves against black-hat tactics. But what if you’re still trying to make sense of […]

In a world of increased competition amongst online sellers, combating Amazon counterfeits has become a necessity for most businesses. Here are several tools to help beat bad players.  Did you catch the Amazon Black Hat tactics webinar we had last week? I hope you did – and no, of course, we didn’t teach black hat […]

Watch Amazon experts Jeff Cohen (Seller Labs CRO) and Davide Nicolucci (featured in the Buzzfeed article) as they answer your questions and discuss common black-hat tactics to watch out for and what to do if your business has been targeted.

A few weeks ago, I spent two days in Atlanta at Resonate – and although the conversations I had were far ranging – with a great diversity of the types of businesses present – there was one topic that everyone could relate to: launching products on Amazon. We recently published an interesting tip sheet on […]

If you saw our recent interview with Eddie Levine, President of Hub Dub, you know that Amazon’s recent announcement about slashing Amazon storage fees is a deal with strings attached. In short, Amazon determines which products are eligible, and determines the stock levels you must maintain. In the face of having no real control over […]

On May 21, Amazon ran a Seller Central news blurb with the attractive headline of “Increase Sales and Get Storage Fee Discounts of 50% to 75%.” Tempting, right? Indeed, but there’s also much more to this Amazon logistics story. Catch this conversation between Seller Labs CRO Jeff Cohen and Amazon logistics expert and Hub Dub […]

A lot of pressure is put on Amazon Prime sellers to be prepared for Prime Day. But what are you doing to continue the momentum that the summer shopping holiday creates going into Q4? Use these tactics to build brand equity. Amazon Prime Day 2019 will be here in a few weeks. Like any good […]

Join Amazon Advertising experts Bret Darby and Edward Ruffin as they dive into trends that emerged during last year’s Prime Day and show you how to best position your brand to win big during Amazon's most-lucrative shopping opportunity.
Unless you’ve been using an Amazon selling playbook from 2007, you’re probably aware of the advent of Amazon Sponsored Products and Sponsored Brands advertising. And much like jumping into a lake on a hot summer’s day, many sellers may not comprehend the depth of what they’ve gotten themselves into. Here are three Amazon PPC management tactics for Prime Day 2019, sure to help sellers spend less and get noticed more.