This blog post was originally contributed by Jennifer Dunn, Head of Content at Book Outdoors. Amazon Giveaways will soon dole out its last portable generator and chef’s knife. Recently, Amazon quietly added a statement to an internal page stating that “Amazon Giveaways is retiring and would like to thank all Hosts that contributed to awarding […]
Did you enjoy our big reveal? I hope you read Katie’s blog when we announced the new dashboard. We’ve been working hard to give you better information and insights into your Amazon business and we’re not stopping there. There’s much more to come! But since we released the dashboard, we’ve been hearing great feedback from you. […]
This blog post was originally contributed by Dan Crittenden, the eCommerce Dude at PorkRinds.com and Rudolph Foods. The latest update of Amazon broad match modifiers for Sponsored Brands campaigns helps products reach more customers and control advertising costs. Best of all, this new function works with Ignite. Since the inclusion of Amazon broad match keyword modifiers […]
First and foremost, I owe you a giant thank-you because today couldn’t have happened without you. So thank you – from the whole Seller Labs team! Why are we so grateful? Today we launched the first step toward the Seller Labs vision I talked about in my first blog post. And just as I knew it would be, […]
Building a brand in the Amazon marketplace is not limited to those eligible for Amazon Brand Registry. This is the third in a three-part series, where I’ll talk about how a multi-marketplace strategy helps your brand, that both 1P and 3P sellers can use. For most of North America, the end of August signals the […]
Even though it’s still summer, Q4 prep time is here and we’ve got you covered with some fantastic information. Catch up on all of it in this Shipbob Virtual Ecommerce Holiday Sales Accelerator segment where Tyler Henderson, Seller Labs’ Director of Business Development, delivered big ideas and the best ways to turn them into actionable […]
When you’re launching a new product, it’s easy to get caught up in the excitement of just getting it out the door and into the hands of customers. But once that product is out there, your mindset should shift from “Should I sell this product?” to “Should I continue to sell this product?” Measuring Amazon […]
Your Amazon advertising budget is precious, but if you have a product that people love, it’s worth spending to get more traffic. Use Quantify’s Inventory & Financials Promote report to find the products that need that extra boost. If you’ve been following Seller Labs for a while, you probably know we’re based in a small […]
Learn about Amazon’s recent MWS API update for Personally Identifiable Information (PII) and what it means for Feedback Genius users. Amazon recently updated its MWS API Data Protection policies. These updates are security requirements that limit access to personally identifiable information (PII) for Amazon buyers. These updates affect all service providers that use the MWS API. […]
Each August, Inc. releases their list of the 5000 most successful companies in the nation, affectionately known as The Inc. 5000. These companies must be U.S.-based, privately held, and independent as of December 31 of the previous year measured. A company must also show three calendar years of sales, with the first year’s revenue being at […]
Amazon continues to shock sellers and shoppers alike by its ever-growing statistics. Check out these 10 unbelievable Amazon stats. This guest post is by Erik Mathes, former Content Marketing Manager at Informed.co. In it, he discusses Amazon statistics that provide insight into how sellers can better navigate its marketplaces. As an Amazon seller, you already […]
You may have seen in the news that Amazon has made some changes to its MWS API Data Protection policies, and it’s possible you glossed over it. Much of what we’ve seen released has been general and very broad. But there’s one change that you need to be aware of, because changes to Amazon MWS API Data […]
If you’ve been following Amazon-related news, you know there are big changes afoot to the kinds of information you can use to personalize Buyer-Seller messages and review solicitations (Read “Changes to Amazon MWS API Data to Affect Buyer-Seller Messages” for my full explanation of the new policies.) And you may worry about how this will impact […]
I recently attended the Chicago edition of the Amazon Selling Partner Summit, one of six sold-out events taking place in several cities around the U.S. this year. Amazon limits each event to 300 attendees or so, keeping the total to just 1,800 selling partners participating in these two-day conferences altogether. This summit, similar to the Amazon […]
As brands selling on Amazon grapple with counterfeiters, Amazon is introducing programs that put more power into brand owners’ hands. If a company holds an active, live trademark in the US (other country eligibility requirements are available from Amazon), it can enroll in Amazon Brand Registry. Once registered, companies can unlock numerous features designed to […]
Amazon has redefined the term “brand” in a way that differentiates between sellers with their own lines of products (applicable to both vendors and sellers who own their trademarks) and sellers who resell products for which they do not hold trademark. But is there really a difference when it comes to building your brand on […]
This blog post was originally contributed by Dan Crittenden, the eCommerce Dude at PorkRinds.com and Rudolph Foods. Advertising on Amazon is as complicated as you make it. Gain an understanding of how to use Sponsored Brands Ads to increase awareness of your brand on Amazon. When it comes to advertising your products and promoting your […]
As sellers strive to drive traffic that converts to Amazon product listings, they sometimes fail to consider that not everyone that lands on a listing buys. Are you optimizing for Amazon organic keywords that actually convert? In Jennifer’s blog post on Quantify this month, she revealed some of the insights you can glean from Quantify […]
“Customer insights.” “Buyer’s journey.” “Buying cycles.” The language of today’s brand marketers and e-commerce gurus has shifted squarely to the data we can glean from online shoppers. And with more data available about buyers than ever before, it’s exciting to imagine taking advantage of all this information: how your buyers purchase, when they purchase, what […]
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