The Amazon Buy Box is special real estate given to an offer on an ASIN’s product page. The Buy Box solves the “too many options” problem by separating the featured offer from the other offers so that the buyer sees what Amazon deems the best deal (not always the cheapest). The Buy Box is an effective solution. It stands out and the offer featured there accounts for over 90% of purchases on Amazon. Needless to say, for Amazon sellers, having their offer featured in the Buy Box is enormously important.

Maria Navolykina 8 min read eCommerce

The FBA New Selection Program offers “free sponsored ads, promotional clicks, shipping, storage, removals, and returns on eligible, new products for a limited time”. On April 1, 2021, Amazon rolled out this new feature, seemingly to help new sellers and new products in their FBA warehouses.  There are a few high-level requirements in order to […]

Caroline Powell 4 min read Amazon Seller News

Amazon product research is the easiest way to find the right products to sell on Amazon. Whether you’re thinking about selling on Amazon FBA or you’re looking for potential products to expand your catalog, you need an Amazon product research tool.  Why? Here are the two biggest reasons: You can’t sell a product for more […]

Ashley Kochans 4 min read Amazon Keyword Research

This blog post was originally contributed by Leah Diviney, a Copywriter at Biteable. Is adding videos on Amazon listings actually worth the effort? After all, high-quality pictures give buyers a good deal of information about a product. Unfortunately, they’re not enough anymore.  Amazon A+ Content (formerly known as Enhanced Brand Content),  helps your listing stand […]

Jessica Wright 8 min read Amazon SEO

Since 2005, Amazon has been delivering products to its customers by way of its own package delivery service appropriately named: Amazon Logistics.  The service began as a pilot program more than 10 years ago in San Francisco, Los Angeles, and New York City, but has expanded to nearly every major city in the US. Now […]

Helen Golubeva 7 min read Amazon Policies

Sending Amazon Buyer-Seller Messages creates a positive customer experience – and don’t forget – the customer experience is Amazon’s top priority. However, after purchase, the only way you can reach shoppers on Amazon is with Buyer-Seller Messaging. The Buyer-Seller Messaging Service lets you communicate with buyers via the buyer-seller messages page. If you have the […]

Ashley Kochans 4 min read Amazon Policies

This blog post was originally contributed by Sarah Snyder-Castañeda, a Digital Marketing Consultant. Back in October 2019, Amazon released a tool for sellers called Amazon Posts. If you haven’t explored it yet, now is a great time.  Ever since it showed up as a beta service last year, nobody is quite sure what to make […]

Maria Navolykina 11 min read Amazon SEO

Amazon PPC or Sponsored Advertising is essential. Learn everything you need to know in 2020 with this comprehensive guide.

Caroline Powell 10 min read Amazon Advertising