What is the first thing you visualize upon hearing the "Just do it" slogan, skillfully coined by the American advertising guru Dan Wieden? Such brand behemoths like Nike and Puma clambered their way to a solid brand identity and need no more flowery introductions. What makes them recognizable or shall I rephrase the question for "Who" is the better word here? Loyal customers unwittingly do the lion's share of brand promotion, especially for sports brands.

Maria Navolykina 6 min read Intermediate

Every eCommerce entrepreneur wants to know how to get reviews on Amazon. And rightfully so, reviews not only fuel rankings in Amazon’s search results, they are a difference-maker when it comes to whether or not a customer buys your product. However, getting Amazon reviews is the tip of the iceberg when it comes to the often-misunderstood buyer-seller communication on Amazon. Get the full story (and more seller feedback and product reviews while respecting Amazon's rules).

Ashley Kochans 9 min read Amazon Reviews

While online shopping, we’ve all had the experience of trying to get into a package that Houdini himself would struggle to open. It’s amazing how anger-inducing it is to see the product you paid for being held hostage by unforgiving plastic and wires. Amazon offers a solution for sellers and shoppers alike with Frustration Free […]

Jessica Wright 3 min read eCommerce

In eCommerce, we’ve been considering Amazon’s holiday season for months now. Planning inventory, strategizing sales and discounts, staffing…the list goes on. While there’s a lot that you need to do far in advance, you can prepare for the 2021 holiday season with this simple checklist. Everything here is still attainable, regardless of the fact that […]

Caroline Powell 11 min read eCommerce

This day and age, anyone can sell something on the internet. There are inexpensive courses that will teach you how to “flip” clearance items, or how to create your own product. It seems as though everyone and their brother (or sister) has an eCommerce store. However, how many of them have an actual eCommerce brand? […]

Caroline Powell 6 min read eCommerce

We know first-hand that selling on Amazon is difficult, which is why it’s imperative to simplify the complex aspects of Amazon inventory management.  We are living in an omnichannel world. Sellers have to spread their energy across different channels and marketplaces at a time. Managing orders, shipments, inventory, on Amazon, Walmart, Facebook… If you fail […]

Helen Golubeva 20 min read Amazon Seller Tools

While brands can be successful on Amazon or other eCommerce channels, you will need a Facebook Ads Guide to truly grow your business. Our advertising experts, Bret Darby and Zack Van Nus, walk you through Facebook Advertising in this webinar. Why does it matter? Facebook Advertising is the second most popular advertising platform, behind Google. […]

Caroline Powell 8 min read eCommerce

We all know the saying, “Imitation is the sincerest form of flattery.” You see it all the time in business: Amazon notices that All Birds sneakers are taking off, so they create a similar product for less money. You may have even gotten the idea to start your business from looking at an aspirational competitor.  […]

Caroline Powell 6 min read eCommerce

Jerry Kozak, owner of the Ann Arbor T-Shirt Company realized that with $1 million in projected Amazon Ad spend, it was time to reassess strategy. Learn how The Ann Arbor T-shirt Company experienced Amazon advertising growth and increased profitability by partnering with Seller Labs Managed Services.

Helen Golubeva 4 min read Amazon Advertising