Amazon Seller Blog: Learn From Experts

Amazon Sponsored Products Strategy

Amazon Sponsored Products campaign organization is a surprisingly overlooked aspect of Amazon PPC strategy. While you could just toss all of your products into one big auto-target campaign, dust your hands off, and call it a day, you’d be missing out on many of the more sophisticated ways you can use to earn more from your advertising efforts. Spending some additional time thinking about your Amazon Sponsored Products strategy, in particular your campaign organization, at the outset will pay dividends both in the short term and the long term.

3 Ways to Prevent an Amazon Listing Hijack

Hijacked and fake products are a big problem—and they have become big business on Amazon. Here are 3 things that sellers and brand owners can and should do to protect themselves from hijackers.

Amazon PPC Strategy: Top 3 Amazon Tactics to Increase Traffic, Get Noticed, and Reduce Wasted Ad Spend

Learn these three Amazon PPC management tactics will help you increase traffic to your products all while reducing ad spend.

External Traffic Options for Amazon Sellers in 2020

There are myriad strategies for digital advertising: Facebook Ads, Google Ads, Reddit Ads, Manychat, email list building, and more. Even basic understanding of them all generally takes years of learning and thousands of dollars in “learning ad spend.” By the time you’ve learned them all, there’s a new player in the space. We’re going to start with a foundational understanding of various digital marketing strategies that can help you and your business.

Managing Data in Changing Economic Times

In light of the coronavirus pandemic, it is not business as usual, but how do you keep progressing in times like these? At every turning point in a business, the best place to go to is the data. Seriously, always return to the numbers. Data is powerful in telling you whether it's time to pivot or persevere. Is what you're currently doing serving your end goal? Have you even established your goals? For many sellers, the goal for now is to stay afloat. Be sure you're approaching your goals with a SMART mentality. Then, return to the numbers to see

6 Tips for Using Amazon Product Advertising for Profitable Product Launches

One question that online sellers consistently ask us is “How can I use Amazon product advertising to improve product launches?” These same sellers tell us that when they’ve launched products in the past, they’ve tried reaching out to an external audience of loyal brand followers, running sales and promotions, and pitching lots of ad spend at Google and Facebook and Amazon. And the results have been less than optimal, not to mention costly in terms of time, money, and opportunity. We’re here to take the guesswork out of using Amazon product advertising for product launches and to help you boost

Welcome to the New Seller Labs Communication Center

Your Communication Center, powered by Feedback Genius, now includes Request a Review Automation! Don’t worry, you still have the option to send personalized messages! We believe sellers should have a choice so we created a center where you can pick the option that best meets your needs. No more manually clicking for each and every order within Seller Central.

The 4 Cornerstones of How to Effectively Advertise with Amazon

How should you focus Amazon Advertising efforts? Build on these 4 PPC cornerstones: Campaign Quality, Keyword Quality, Budget Efficiency, Brand Awareness. From there, it's a matter of optimization, but you have to have the fundamentals first. Here's how to do just that.

Navigating the Amazon FBA Coronavirus Shutdown

Due to sudden Amazon FBA prioritization of certain product categories in light of the Coronavirus outbreak, sellers need to adjust to unprecedented times.

Amazon PPC Spring Cleaning

When was the last time that you went through your Amazon advertising efforts holistically? Not just tweaking a bid here or adjusting some keywords there, but really assessing the whole and seeing if what you have is really what you need in order to grow. Many sellers don’t do it often enough. Why not? Because it seems daunting and difficult, so much so that they put it off until it’s an unruly mess. And just as with any mess, your campaigns aren’t going to clean themselves up. It’s time to get in there and toss what’s no longer useful, scrub

Commitment to Community: Statement Regarding Coronavirus

COVID-19 (coronavirus) has presented a unique situation, one that impacts everyone, but one that is especially concerning for eCommerce entrepreneurs who travel extensively and participate in global trade. We’ve been watching the evolution and transmission of coronavirus and we’ve decided to take these actions in the best interests of our employees and our clients.

Leap Day 2020: Bonus Time to Better Your eCommerce Business

Something I’ve noticed in my time working with Amazon sellers is that what many of them enjoy (in addition to the above-mentioned activities) is their work, especially when that work delivers tangible results. Successful eCommerce entrepreneurs love their work and they love any opportunities to better their businesses. For these sellers, Leap Day is a chance to take care of business and do that extra something that puts them ahead of the competition. If you’re one of these sellers, or aspiring to be one, here are some things you can do this Leap Day in order to better position your

Resonate’s Origin Story

It all started in 2016. After years working with Amazon sellers and other eCommerce entrepreneurs, I noticed a gap in the industry. Whenever I attended a conference as an attendee or a speaker, I noticed that every presentation was geared toward the most-novice audience members. I appreciate striving for inclusion and solidifying the basics, but this approach also meant that more-advanced Amazon sellers and brand owners weren’t getting the content that they needed. And that’s how my team and I came up with the idea for the Seller Labs Resonate conference. We wanted to create an event for Amazon sellers

The Dragon Gets the Flu (Guest Post by Eric Heller)

Up until a little more than a week ago, I was still planning to head to China later this month with a group of 50+ clients and fellow WPP leaders for a tour of some the most innovative brands in Chinese retail/eCommerce. When it was postponed due to disruptions from the Coronavirus, I was certainly disappointed but I also couldn't stop thinking how this would affect Amazon's global business. As a close watcher of Amazon's growth, digital natives brands out of China like Anker and SunValley offer amazing opportunities for us to understand the potential of the platform.

[UPDATED] Beyond China: Sourcing & Manufacturing Alternatives to Alibaba and Canton Fair

This blog post was originally contributed by Jennifer Dunn, Head of Content at Book Outdoors. UPDATE February 4, 2020: China’s Canton Fair has been suspended due to coronavirus concerns. With Canton Fair currently out of play, sourcing and manufacturing outside of China just became much more important. That said, read on! With all the uncertainty […]

Trade Show Tips: How to Get the Most from Conferences, Expos, and Shows

As an eCommerce solutions provider, the Seller Labs team travels to a lot of trade shows and events each year. I’ve been with Seller Labs now for over five years, which means I’ve attended my fair share of events — working the booths and walking the floors. As the event planner for Resonate, I’ve also seen the inner workings and behind the scenes. Over the years, I’ve discovered some trade show tips that can help attendees maximize their experiences, I thought I’d share some of what I’ve learned over the years.

The 4 Components to Building a Strong Brand on Amazon

There’s a lot of talk about building your brand on Amazon. But do you know what that actually means? Or how to actually do it? No sweat, because we’re here to help guide you through the steps needed to build a strong and recognizable brand on Amazon.

20/20 Vision: What Amazon Sellers Need to Know and Do in the New Year

2020 will undoubtedly be challenging, but there’s still gold to be mined for those sellers who can find and leverage opportunities better than their competition. Join Amazon experts as they make sense of it all and share their predictions for the Amazon Marketplace in 2020. They’ll discuss: The trends, challenges, and opportunities for 2020, areas where in which you should prepare for significant changes, growing and protecting your brand based on Amazon’s history and ambitions, and most important: what will give you your sales edge.

Amazon Seller Central: The Ultimate Guide

Seller Central is full of information & tools. However, it can be difficult to navigate. Use these quick links to cut through the noise.

Seller Labs 2019 Year in Review

The end of 2019 is a little bit different. Not only is it the end of the year, but it’s also the end of the decade so we’re taking extra stock of what has been and what’s ahead. This year and this decade have been good to us, and we are excited to share this […]

Seller Labs: 2020 Events, Conferences & Trade Shows for Amazon Sellers

In the six years that Seller Labs has been around, we’ve had the opportunity to go to a lot of Amazon seller conferences and trade shows. In 2020, we’ll be attending quite a few and would love to see you there! Plus, our new opportunities with X-Cart open up even more eCommerce shows for us […]

[White Paper] The Complete Amazon Digital Advertising Glossary

Understand the opportunities available to you, as well as key terms, with the complete Amazon digital advertising glossary.

[Tip Sheet] 3 Amazon Business Metrics to Help You Boost Product Performance

Product performance is much more than just units sold and sales revenue. Use these three Amazon business metrics to better understand your product performance so you can be confident that your catalog is full of products that don’t just sell but genuinely deliver ROI worthy of your efforts.

How Outsourcing Parts of Your Amazon Business During the Q4 Holiday Rush Can Be a Smart Move

It’s not too late to better your Amazon business for Q4. We may be into November, but Q4 is a marathon, not a sprint. One of the most frequent comments we hear in Q1, after the holiday rush, is “I just wasn’t expecting . . .” The rest of that sentence varies, but the gist […]

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