Amazon Seller Blog: Learn From Experts

Manufacturer Part Number [Updated 2021]

Online shopping has made getting such items much easier by connecting buyers with a world of previously out-of-reach sources. Often, the best places to find specific parts are direct from the manufacturer or from eBay. However, manufacturers often don't want to deal directly with consumers or they are reluctant to sell single parts, and eBay transactions sometimes leave buyers hanging with sketchy sellers and dud deals. This has created opportunity for Amazon sellers who are willing to dig into Manufacturer Part Number (MPN) and include this detail in their listings.

Grow Sponsored Advertising Sales with Amazon PPC Software

As Amazon expands its offerings each year, sponsored product campaigns become more and more complex. You may have already considered Amazon PPC software, but didn’t know where to start. Amazon sellers want to stand out in a crowded market, and PPC campaigns are the fastest way to do it. If you want to win on Amazon […]

New to Amazon Advertising?

On January 14, 2021, Amazon released a new report for advertisers! You can now access the Sponsored Products Impression Share Report to help you make sense of where it is best to spend your advertising dollars. Now, there was a Sponsored Brand Impression Share Report released a few months ago. Sponsored Brands are only available […]

Start Your Day (& Your Year) with Seller Labs

Start Your Day (& Your Year) with Seller Labs originally aired live on Wednesday, January 13, 2021. It’s time to change the way you do business. That sounds crazy, right? You’ve spent months or maybe even years developing the process you have in play right now. However, when was the last time you evaluated it […]

How to Launch a New Product on Amazon + Checklist

Amazon product launches require Amazon sellers to be retail ready before getting initial sales. If you aren’t 100% retail ready, you’ll never show up on the first page of search results. In order to create the conditions for a successful product launch strategy, use these pro-tips and checklist items to cover all your bases. If […]

Predicting Trends in the eCommerce Industry in 2021

Here’s to wrapping up another year. In 2020, the eCommerce industry progressed leaps and bounds ahead of where it was “supposed” to be. With the world “shutting down” and driving massive numbers of consumers to online shopping, brands all over the world had to adapt. Some were successful while others struggled. Those struggles weren’t just […]

How to Get 2-Day Delivery & Why Your eCommerce Store Needs It

This blog post was originally contributed by Rachel Go, a Marketing Director at MyFBAPrep. Online shopping behavior has evolved dramatically this year, with 68% of consumers having elevated expectations from online sellers on marketplaces and D2C websites alike. Amazon has pampered its shoppers with low prices, vast product selections, and fast shipping so that 63% […]

Selling Internationally: 3 Things To Consider

This post was contributed by the team at PingPong Global Solutions. This article covers all the details you’ll need to know for selling internationally: International Banking Credentials Why you need them, and how to get them Foreign Exchange Expectations Paying Local Taxes in Foreign Markets Out-of-the-box Tips for Additional International Success When it comes to […]

What is Amazon’s Choice Badge?

What is Amazon's Choice, and how is it it different than the Best Seller badge? Here's how to get the Amazon's Choice Badge (hint: SEO).

How To Win This Cyber 5

How To Win This Cyber 5 originally aired live on Wednesday, November 18, 2020. Information provided was up-to-date as of that date. Over the years, we’ve encountered many a seller who is unprepared or unsure of how to prepare for Amazon’s large sales holidays like Prime Day or Cyber 5. This year is no different, […]

LEAKED: Prime Day Results (& How to Use Them to Your Advantage)

The 2020 Prime Day was an event like no other (like the year as a whole). After months of “will it or won’t it?” Amazon quickly announced the impending Prime Day at the beginning of October, giving sellers mere weeks to prepare for this tentpole sales event. Those that hadn’t submitted a request for a […]

Improve Your Reputation with an Amazon Reviews Checker

Get an Amazon review checker to protect your reputation as a great seller. Prompt responses to negative feedback build a strong brand.

What to Do When Your Amazon Seller Account is Suspended

The post was originally published at X-Cart.com on December 24, 2019. When your Amazon seller account is suspended, you have every right to worry — after all, when you can’t sell, you can’t make money. But the good news is, you have options, like suspension appeals. To help you figure out how to get back your Amazon suspended […]

Amazon Seller Fees: The Ultimate Guide

How much does it cost to sell on Amazon? It depends. Amazon seller fees vary by the category of product, how much you sell, etc.

Changes to Amazon Messaging Policy for Buyers & Sellers

With every rule change from Amazon, sellers struggle to understand and comply with the new information. What’s okay to do? What’s not okay? What could lead to suspension? At Seller Labs, we understand and we’re here to make this Amazon communications policy update as clear as possible. First thing to know: We’re really excited about the update for two reasons: 1) Amazon has made it clear that you can ask buyers for reviews. We’ve always understood this to be true, but the latest update explicitly says it. Once again: YES, YOU CAN ASK A BUYER FOR A REVIEW. 2) Amazon

Know Your Numbers: How to Not Drown in Advertising Data

In the world of Amazon, there’s no shortage of data points. Between IPI (Inventory Performance Index), account health, product reviews, conversions, it’s hard to stay on top of it all. Chances are, you’ve gotten lost in Seller Central once or twice. Logically, looking at a smaller subset of data, like advertising data, should be less overwhelming. However, it’s still easy to get overwhelmed, especially when it comes to understanding which numbers mean what. Jeff Cohen, VP of Marketing, and Bret Darby, Account Director, take a deep dive into the key advertising data points you need to understand to make the

8 Places to Find High Value Amazon Keywords

Finding Amazon keywords successfully and advantageously means having a handle on the search terms that buyers use to find products. Where can you find and mine these Amazon keyword gems? Here are 9 spots to help you find Amazon keywords that go beyond basics and can deliver sales differentiators.

Understanding Amazon Unavailable Balances

As an Amazon seller, cash flow is hard enough to maintain when you have to wait two weeks (at least) to get payouts from your most recent sales. Add in an unavailable balance, and you have to wait even longer — perhaps losing out on growth opportunities in the process. Fortunately, you don’t have to let an unavailable balance inhibit your growth or cash flow any further. In this guide, we’re going to share everything you need to know about an unavailable balance, including what it is, why you might have one, what to do if you have one, and

[UPDATED] Understanding Amazon Black-Hat Tactics & Protecting Against Them: Your Terminology Guide

The Amazon ecosystem is rich with opportunity, but it's also highly competitive, which inspires unethical schemes that seem to appear with dizzying speed. The amount and variety of unscrupulous behaviors on the Amazon Marketplace has become its own shadowy empire (known as the world of Amazon black-hat tactics), complete with its own language and jargon. In order to understand the dangers you face and how to protect your eCommerce business, Amazon sellers and brand owners must understand the threats posed to them as well as the language of such dark dealings. To help you comprehend the perils of black-hat tactics

TACoS Tuesday: A Fresh Recipe for Amazon Advertising

It’s easy to get bogged down in all of the data points available to Amazon sellers, especially when it comes to Amazon Advertising metrics. Should you be watching your ACoS? TACoS? RoAS? CPC? What about conversion percentages? How do you know what really matters and what should inform your next steps? Watch Seller Labs VP of Marketing Jeff Cohen and Seller Labs Managed Services Account Manager Jeremy Crowe in a webinar all about separating the important numbers from the noise.

Getting Amazon Seller Feedback Has Never Been More Difficult … Or More Important. Feedback Genius Can Help.

If you've heard that getting Amazon seller feedback and product reviews is virtually impossible given that Amazon has banned incentivized reviews and offered customers the email opt-out, don't believe the hype. Contrary to many sellers’ beliefs, meaningful Amazon seller feedback is still attainable and very much worth pursuing. Here's how to get seller feedback and product reviews easily and quickly.

How to Increase Sales on Amazon By Up to 50% [Case Study]

Kevin Vegors was a new Amazon seller looking to improve the discovery of his health supplements brand. He needed something more than detail page optimizations to improve his products’ discoverability. That’s when he discovered that he could automate his buyer-seller emails using Seller Labs.

Amazon Sponsored Products Strategy

Amazon Sponsored Products campaign organization is a surprisingly overlooked aspect of Amazon PPC strategy. While you could just toss all of your products into one big auto-target campaign, dust your hands off, and call it a day, you’d be missing out on many of the more sophisticated ways you can use to earn more from your advertising efforts. Spending some additional time thinking about your Amazon Sponsored Products strategy, in particular your campaign organization, at the outset will pay dividends both in the short term and the long term.

3 Ways to Prevent an Amazon Listing Hijack

Hijacked and fake products are a big problem—and they have become big business on Amazon. Here are 3 things that sellers and brand owners can and should do to protect themselves from hijackers.

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