Tyler Henderson spoke with Cyndi Thomason of Bookskeep.com. Cyndi’s not your typical bookkeeper or accountant or tax preparer; she’s a certified Profit First professional with a focus on helping online sellers shift the paradigm so that they can focus on making money and staying profitable rather than just keeping the books clean and up to […]
2017 was absolutely the year of Sponsored Products when it came to Amazon advertising. With 82% of Amazon’s ad revenue coming from SPAs, sellers simply had to embrace this strategy and leverage every advantage possible to keep ahead of the competition when it came to winning that top placement. Needless to say, we get a […]
Last week, we dropped big news about Sponsored Products ads and the latest enhancement to our Ignite campaign-management software. Currently, in beta, Amazon PPC Dayparting (Scheduling) gives sellers the power to control when ads run and for how long. If you missed the full announcement (available here), or you haven’t seen the beta offering in […]
If your Amazon sellers’ account was suspended because of a Used Sold as New complaint, the root cause can be difficult to identify. In most cases, this type of complaint has nothing to do with the authenticity of the item, rather it is likely the result of a customer receiving a damaged or improperly packaged […]
One topic we’re often asked about is about ASINs appearing in the Search Term report within Amazon’s Seller Central and the Ignite application. In this Q&A post, I’ll set the record straight on what’s up with these seemingly odd so-called search terms and I’ll explain how you can use them to your advantage. A: ASINs in your […]
Every online entrepreneur looks forward to the holidays, and for a good reason. It’s the time when people are generous with their spending. A smart entrepreneur knows that if there’s a perfect time to apply that long-standing principle of striking while the iron is hot, this is one of those times. Good business owners know […]
If you haven’t logged into Seller Central for a bit, you’ll encounter a few minor annoyances before you can get into your account. In order to log in and do actual business, you’ll need to set up two-step verification (2SV), which has become mandatory and goes into full effect Wednesday, November 1. If you haven’t […]
This is a replay of our weekly Facebook Live event with Peter Kearns, former Amazonian and VP of Client Solutions at 180Commerce. We talk ASIN strategies and tools, and we take questions and provide answers. Hope is not a strategy, neither is managing inventory based on gut feelings about trends. Have you really dug into […]
In 23 years, Amazon has evolved from a website that merely sold books, to the largest e-commerce platform in the world. Today, fifty cents out of every dollar exchanged online is spent on the Amazon platform. As the Amazon platform has expanded, so have the opportunities for Amazon sellers. Amazon is constantly adding to their […]
$5,000…$85,000…$200,000…How much does Amazon FBA owe you? If you’re not safeguarding your seller account by meticulously reviewing for errors, then the amount is higher than you might think. Regardless of the number, there’s a good chance that your potential reimbursements are caused by the following three issues. As you might know, Amazon makes mistakes that […]
We spoke with Dr. Ben, a famous Amazon seller, this week about Amazon’s recent 250 character indexing update and how to build an Amazon product listing that converts. If you can watch the entire replay, great! If not, check out the show notes below to fast forward to a particular location. https://www.facebook.com/sellerlabs/videos/1302400249889706/ 8:00 – Trim […]
This is a recap from a Facebook Live event we did on How to Build Facebook Audiences to Launch Products with Rachel Miller from Moolah Marketing. The show notes are listed below to enable you to skip to a section of interest if you don’t have time to view the entire video. Personal profile, page, & […]
By now you’ve likely read about the Amazon Echo Dot promotion SNAFU that took place over the weekend. It seems to have been a promotion gone awry wherein, for a brief window on Friday afternoon, Prime customers adding the Echo Dot to their carts and proceeding to checkout were treated to a 100% price reduction […]
UPDATE: On September 5, 2018, Amazon consolidated all of its advertising offerings into a single program. In addition to the consolidation under the Amazon Advertising umbrella, the “Sponsored Brands Ads” program title was changed to “Sponsored Brands Ads.” This is a recap from a Facebook Live event we did with Seller Labs founder and CEO, […]
With just less than a week until the big fulfillment center inventory clean out on August 15, the race is on to beat Amazon Long-Term Storage Fees. Here’s the scoop on LTSFs as well as tips for avoiding them (and yes, there’s still time for you to put a significant dent in your warehouse inventory […]
Check the forecast Amazon sellers: By the year 2030, India is set to become the world’s third-largest economy and will expand at a rate of 7%. That means India will surpass four developed countries in the manufacturing sector, two of which are Germany and Japan. Amazon sellers with private label products should consider India as […]
By now, if you’ve not directly received an email from Amazon about its new policy changes to third-party seller returns and refunds regarding, you’ve likely read about it on the Seller Forums (Thread: New Amazon Return System and Thread: NEW 2017 RETURN POLICY – What Protection Do Sellers Have to Manage PROBLEMS) or in a […]
Amazon sellers can mitigate the possibility of paying backdated sales taxes to 14 now 25 U.S. states (well, 24 and the District of Columbia) through an amnesty program. The catch is that sellers will need to register for a sales tax permit in each of the 23 participating states between August 17 and October 17, 2017 November […]
UPDATE: September 24, 2019: From Amazon: “Enhanced Brand Content is now called A+ Content.” UPDATE: March 13, 2018: Amazon Will Discontinue Its Vendor Express Platform ORIGINAL ARTICLE: While there has always been chatter on seller forums and debates about the merits of Amazon Vendor Central vs. Amazon Seller Central for first-party sellers, the discussion has […]
This a recap from the How Brands Maintain Contol and Create Profits on the Amazon Channel webinar with special guest James Thomson from Buy Box Experts and the Prosper Show. Please watch the replay to hear the Q&A at the end. The main point of the webinar was that sellers need to be thinking about how their brand […]
Eric Heller, CEO of Marketplace Ignition joined us for a Facebook Live event to talk about how sellers can take advantage of Amazon’s annual Prime Day shopping holiday even when they don’t have an official deal. Watch the replay or read the highlights from the event in this post. Absolutely. You just need to understand […]
If you sell on Amazon, and you’re reading this, you probably heard about the company’s first seller summit, Boost with FBA. The summit was held this past week, June 27-28, in New York City. About 1,500 attendees were present, and we had someone there live streaming the entire event. In our opinion, much of the […]
We learned on Tuesday, June 13, that Amazon suddenly restricted various ASINs for Nike branded products. Dozens of sellers received emails from Seller Support with the subject line Important information about your Nike listings. The result has left many sellers with lingering questions about Amazon’s Nike restrictions and no answers. At this time, Amazon is […]
This blog post was originally contributed by Chris McCabe, a former Amazonian and an Amazon Seller Consultant at ecommerceChris.com. As Amazon regulations become increasingly plentiful and restrictive, many sellers have begun to feel that ever more of their business is at risk. It doesn’t take much to end up on the wrong side of a […]
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