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Chances are you’ve heard the phrase Amazon ACoS. Other Amazon sellers have told you that you should have a target ACoS – but how do you know if your target is good or bad? And why isn’t the “o” capitalized?! ACoS stands for “Advertising Cost of Sale” and it is one of the most important […]
This blog post was originally contributed by Ashlin Hadden, the owner of Ashlin Hadden Insurance Agency. Are Amazon third party sellers safe without product liability insurance? The short answer: No. Many people with a professional selling plan are either unaware they need coverage, or they’ve opted to take their chances without it. But, per Amazon’s […]
Online sellers are always looking for new and exciting ways to reach potential buyers. High-quality display ads and video ads are a terrific means of letting the public know about the amazing products you have available. This is why Amazon has created its own Demand Side Platform (DSP). How does it work and is it relevant to your business? Find out here!
What does it take to get the much-coveted Amazon Best Seller badge for your product? is pursuing the badge worth your investment as a seller or are your efforts better spent elsewhere? Learn everything you need to know about the Amazon Best Seller badge, including the 3Cs: Competition, Calculation, and Category.
Amazon is constantly rolling out new ways to help sellers scale their businesses, and the most recent is the Amazon Brand Store. With this in view, Amazon is opening up more eCommerce features for third-party sellers that had been exclusively reserved for wholesale vendors, like A+ Content, for example. By adding more opportunities to showcase brand stories, smaller sellers can get their products in front of a bigger target audience
You may have heard of Subscribe and Save, one of Amazon’s special discount programs for FBA sellers. There’s also FBA Small and Light and Frustration Free Packaging, which are great options for sellers in categories with small products, such as Electronics or Personal Care. These programs incentivize moving inventory out of Amazon’s warehouses quickly and […]
This blog post was originally contributed by Robyn Johnson, CEO at Marketing Blueprint. You can barely attend a digital marketing conference without hearing about voice search optimization. While Amazon voice search is still in early adoption phases, we are seeing an increase in smart devices that use voice assistants. Voice search and Amazon are tightly connected […]
Online shopping has made getting such items much easier by connecting buyers with a world of previously out-of-reach sources. Often, the best places to find specific parts are direct from the manufacturer or from eBay. However, manufacturers often don't want to deal directly with consumers or they are reluctant to sell single parts, and eBay transactions sometimes leave buyers hanging with sketchy sellers and dud deals. This has created opportunity for Amazon sellers who are willing to dig into Manufacturer Part Number (MPN) and include this detail in their listings.
As Amazon expands its offerings each year, sponsored product campaigns become more and more complex. You may have already considered Amazon PPC software, but didn’t know where to start. Amazon sellers want to stand out in a crowded market, and PPC campaigns are the fastest way to do it. If you want to win on Amazon […]
On January 14, 2021, Amazon released a new report for advertisers! You can now access the Sponsored Products Impression Share Report to help you make sense of where it is best to spend your advertising dollars. Now, there was a Sponsored Brand Impression Share Report released a few months ago. Sponsored Brands are only available […]
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Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
In-depth video and blog post to follow. Subscribe to fee change updates here.
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