We’re continuing our Resonate 2019 spotlight interviews with event presenters. Today we’re talking with Bret Darby, Account Director for Seller Labs Managed Services and expert on all things Amazon Advertising. You may have caught Bret co-hosting one of our March webinars. His contributions to “Reclaim Time and Increase Profits with Expert PPC Management on Your […]
Today I sat down with CJ Rosenbaum, Founding Partner and Managing Attorney at Amazon Sellers Lawyers. The firm represents sellers dealing with Amazon account suspension, policy violations, and intellectual property law. I wanted to cover three main topics with CJ: What he’s seeing in 2019 as the year takes shape. Trademarks and how to apply for […]
If you’re a frequent reader of our blog, you’ve probably noticed a few new faces around here. Cindy, Dan, and Jennifer are all new contributors to Seller Labs’ body of knowledge, and they have something else in common: they’re a part of my stellar product management team. Like you, I’ve spent a lot of time […]
“Comparison is the thief of joy.” This statement, credited to numerous people, including the late president Theodore Roosevelt, was uttered decades ago. And for the most part, I agree with it. The exception: selling on Amazon. There is joy in winning, and just comparing your own performances on Amazon doesn’t paint a clear picture of […]
Discover potential Prime Day promotions by comparing product profitability and conversion rate data with traffic data to identify your biggest opportunities—then promote them! Quantify can help you discover the biggest winners. April has hit, signaling the beginning of spring – and the second quarter. As Amazon business owners, we also begin the intense march towards […]
Amazon PPC has become a must for sellers, and Ignite is the ideal product to help you make the most of it. Here are three easy steps to maximize your experience with Ignite from Product Manager Dan Crittenden. Back in the early days of Amazon’s Marketplace, third-party sellers and brands could amass mega sales with […]
“Reclaim Time and Increase Profits with Expert PPC Management on Your Side” originally aired live on Wednesday, March 27th. We’re lucky enough to have multiple PPC management experts here at Seller Labs. If you’re ever in a conversation with them, they always turn it around to what’s new in Amazon advertising, or new strategies they’ve […]
Data is an important aspect of our everyday lives—especially for Amazon sellers. Learn how to use data to measure a healthy Amazon business with relevance, reputation, traffic, and profit. Do you like numbers? I do. I love that they can tell you everything you need to know about your business and its health—about what’s working […]
In gearing up for our Resonate 2019 conference in May, we’re shining the spotlight on presenter and long-time Seller Labs client Liz LaVallee of The Vermont Teddy Bear Company. Liz is Director of Online Marketplace Development at VTB and she’ll be speaking at Resonate as well as the Resonate Women’s Mastermind special event. If you […]
Scale Your Amazon Business: Advertise Smarter Using Ignite originally aired live on March 12, 2019. Have you ever thought about your Amazon Advertising as similar to a chess game? Thanks to Dan Crittenden (Ignite Product Manager) and Bret Darby (Seller Labs Managed Services Account Director), the chess analogy will clarify so much about the process (and how […]
Project Zero is Amazon’s latest program that puts the power of combating counterfeit products into the hands of brand owners. Amazon’s Project Zero program is the latest tool created by the company to fight the scourge of counterfeit products on its site. Project Zero is an invite-only program where U.S. brands have to join a […]
Build and Protect Your Amazon Reputation with Feedback Genius originally aired live on Tuesday, February 19, 2019. Building a reputable brand online is hard work. As an Amazon seller, you run into even larger hurdles trying to develop and protect your Amazon reputation. Using a tool like Feedback Genius, you can take come of the […]
Getting out of the office and mixing with other people in the Amazon ecosystem is a great way to take your business to the next level. Today there are dozens of shows sellers and brands can choose to attend, but which one is right for you? How do you know where you should spend your […]
With a new year comes the impetus to make resolutions and changes. All too often, we overreach on these good intentions and end up not meeting our goals; in turn, feeling as if we’ve let ourselves (or others) down Then the failure narrative sets in and we psych ourselves out for future success while adding […]
Protect and improve your products in 2019 on Amazon with a trademark, Brand Registry and listing optimization for maximum security and sales. The new year always feels like a fresh start. Even if it’s just a changing number. That shouldn’t diminish the energy that is felt by everyone—the energy to improve. There’s no better time […]
It’s been quite a year for Amazon sellers. The top highlight of 2018 (in our industry) was Amazon Advertising. Coincidentally, the highlight of 2018 for Seller Labs was Amazon Advertising with the launch of a brand-new Ignite and our Managed Services department. It goes to say that, if you weren’t advertising, you probably should be.We’re […]
Congratulations! Today is Christmas Eve. You’ve made it through Seller Labs’ 12 Days of Christmas. In case you missed any part of the series, we’ve wrapped it up for you. Add help for the holidays! Whether it’s for customer service or a few extra hands to help with fulfillment, do yourself a favor and add […]
Connecting your buyers with your brand is crucial during the holidays. As an Amazon seller, it’s easy to get focused on selling products and getting reviews, and lose sight of the fact that you’re building a business and solidifying a brand. With the power of Feedback Genius, you can build your brand, and give customers […]
We surveyed hundreds of Amazon sellers and discovered that half of them don’t know they can directly ask a buyer to leave a product review. Amazon product reviews have been and will continue to be a sticky topic for sellers and third-party service providers. But this isn’t surprising, especially with how Amazon has changed its […]
Much like your Amazon Advertising, you want to ensure that you’ve maximized your listing optimization for your magic keywords. In the spirit of Christmas and winter, let’s consider keywords like snowflakes.Every snowflake is unique. As such, every keyword has the opportunity to be unique as it pertains to listing optimization. Too many keywords on a […]
The days leading up to Christmas and the new year are not the days to play around with your advertising. This is the time to zoom in on what works, double down there, and cut anything that adds unprofitable noise and distraction to the mix. Here are a few no-nonsense tips for maximizing your Amazon […]
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