What do you know about Amazon Prime Day? Well, other than that it’s a mysterious date in July when you can get amazing deals on stuff you may (or may not) need? You probably know that it’s become huge — a wide-open sales window for Amazon sellers and Amazon itself, and a near-frenzied savings-fest for shoppers. But as with all things Amazon, there’s more to the story. Here’s the Rise of Prime Day (by the Numbers) to help you see the bigger picture.

Craving more? Looking to go deeper into Prime Day tactics and practices? Try these Seller Labs Prime Day resources:

• [WEBINAR] Prepare Your Brand to Stand Out on Prime Day
• [TIP SHEET] 6 Tips for Preparing Your Brand to Stand Out on Prime Day
• Countdown to Prime Day: How to Identify Promotional Opportunities with CoGS, Conversion, and Traffic Data
• 4 Effective Ways to Get Your Amazon SEO in Shape for Prime Day 2019
• [WEBINAR] Lessons Learned from Prime Day 2018 & How to Succeed for Prime Day 2019
• 3 Amazon PPC Management Tactics for Prime Day 2019
• [WEBINAR] Prime Day Push: Advertising Must-Do’s to Increase Sales on Prime Day
• Amazon Prime Seller Tactics: Continue the Momentum After Prime Day