Amazon FBA can be a game-changer for sellers, offering Prime eligibility, hands-off fulfillment, and scalability. However, many sellers make costly mistakes that eat into profits, increase fees, or even lead to account suspensions. To help you succeed, we’ve identified the top 10 Amazon FBA mistakes sellers make—and how to avoid them.

1. Miscalculating Amazon FBA Fees

Many new sellers underestimate the true cost of Amazon FBA. Between fulfillment fees, storage fees, long-term storage penalties, and returns processing, small margins can disappear quickly.

How to Avoid This:

Use Amazon’s FBA Revenue Calculator to estimate costs before listing a product. Factor in monthly and long-term storage fees, not just fulfillment fees. Leverage tools like Seller Labs SKU Economics to track real profitability after fees.

2. Poor Inventory Management (Stockouts & Overstocking)

Running out of stock can kill your Buy Box eligibility, while overstocking leads to costly storage fees—especially with Amazon’s increased storage charges in 2025.

How to Avoid This:

Use historical sales data and demand forecasting to predict restock needs. The Seller Labs Restock App simplifies this process by analyzing your sales data and inventory levels to determine the exact quantity of units needed. Simply input your target days of stock, and the app calculates the required units using real-time data, helping you prevent both stockouts and overstocking.

3. Ignoring Amazon’s Inventory Performance Index (IPI) Score

Amazon tracks how well you manage inventory through your IPI Score. A low score can result in storage limitations and higher fees.

How to Avoid This:

Keep a balanced inventory—avoid excess stock and slow-moving products. Regularly remove unsellable or stranded inventory before long-term storage fees hit. Monitor your Amazon IPI Score in Seller Central and take corrective actions before penalties.

4. Choosing the Wrong Products for FBA

Not every product is FBA-friendly. Items that are large, slow-moving, or have low margins may not be profitable with Amazon FBA fees.

How to Avoid This:

Focus on fast-moving products with strong demand. Avoid oversized or heavy products unless they have high profit margins.

5. Not Optimizing for the Buy Box

Winning the Buy Box is critical for maximizing sales, yet many sellers fail to meet Amazon’s criteria.

How to Avoid This:

Keep competitive pricing without engaging in price wars. Maintain high seller metrics—fast shipping, low defect rate, and quick response times. Use dynamic repricing tools to stay competitive automatically.

Read more about the Amazon Buy Box!
Amazon Buy Box 2025: Proven Strategies to Win and Maximize Sales

6. Failing to Monitor Customer Feedback & Returns

Amazon tracks your return rate and customer feedback, and a high defect rate can hurt your seller performance.

How to Avoid This:

Regularly check return reports in Seller Central. Address common customer complaints by improving listings and packaging. Use Seller Labs Feedback Genius to monitor feedback and reviews effectively.

7. Not Preparing Inventory Correctly for FBA

Amazon has strict packaging and labeling requirements. Mistakes can lead to delays, extra fees, or even rejected shipments.

How to Avoid This:

Follow Amazon’s FBA prep guidelines for labeling and packaging. Use Seller Labs FBA Shipment Builder to streamline the creation and management of shipments. Check shipments for errors before sending to avoid reprocessing fees.

8. Ignoring PPC Advertising for FBA Products

Many sellers assume FBA products will sell themselves, but Amazon is more competitive than ever in 2025. Without proper advertising, your products may struggle to get visibility.

How to Avoid This:

Run Sponsored Products Ads to boost product visibility. Use Ad Genius to optimize ad spend and target high-converting keywords. Track ACOS and TACOS to ensure your ads remain profitable.

9. Failing to Optimize Product Listings

Many Amazon FBA sellers overlook keyword optimization, high-quality images, and compelling descriptions, which can hurt conversions.

How to Avoid This:

Use Amazon SEO best practices and A+ Content to create compelling listings that convert. Focus on high-quality product images, detailed descriptions, and relevant keywords.

10. Ignoring Amazon Policy Changes

Amazon updates its policies frequently, and non-compliance can lead to listing suppression or account suspension.

How to Avoid This:

Stay updated on Amazon’s Terms of Service and seller policies. Regularly check for new updates in Seller Central and adapt accordingly. Follow Amazon’s guidelines for reviews, messaging, and product listings to avoid penalties.

Avoid These FBA Mistakes to Maximize Profits

Amazon FBA can be highly profitable, but only if you avoid common pitfalls. By managing fees, optimizing inventory, and staying competitive, you can make 2025 your most successful year yet.