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Maria Navolykina

Maria is an SEO Content Specialist at Seller Labs. Once captured by digital and content marketing in her student days, she keeps living and breathing it ever since.

Posts by Maria Navolykina

What to Do When You’re About to Stockout

Have you ever run out of stock on Amazon? If not, consider yourself lucky. After all, there are a host of growth-hindering consequences. You’ll lose sales, Buy Box ownership, and SEO rank. What’s more, you could also lose your selling privileges entirely.At the end of the day, Amazon takes customer service very seriously and they […]

50% of Amazon Sellers Believe It’s OK to Email Coupons for Future Purchases—But They’re Mistaken

Using Amazon’s Buyer-Seller Messaging service for marketing or promotional purposes is against Terms of Service—especially coupons—and half of sellers don’t know this. Emailing a coupon code to make a future sale to a customer who recently purchased your product before sounds like a great marketing tactic. That’s because it is. If someone has purchased from […]

83% of Amazon Sellers Don’t Know They Can’t Link From an Email to a Detail Page

Eighty-three percent of Amazon sellers believe linking back to their product detail and storefront pages in buyer-seller emails is acceptable within Amazon’s Terms of Service. Buried inside the bowels of Amazon’s all-encompassing seller Terms of Service exists a section with guidelines for contacting buyers using the Buyer-Seller Messaging service. Here you’ll find five bullet points […]

One-Third of Amazon Sellers Believe Influencing a Buyer’s Actions Is OK...And They're Wrong

Amazon sellers cannot influence a buyer’s actions—no matter how subtle.For as long as I can remember, Amazon sellers were able to direct happy and unhappy buyers with a simple and clever messaging tactic. I call it “directing intent.,” which means Amazon sellers were influencing a buyer’s actions in follow-up emails with a messaging template that […]

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Ready for Amazon Prime Day 2022?

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Breaking Breaking

Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.

In-depth video and blog post to follow. Subscribe to fee change updates here.

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