On May 21, Amazon ran a Seller Central news blurb with the attractive headline of “Increase Sales and Get Storage Fee Discounts of 50% to 75%.” Tempting, right? Indeed, but there’s also much more to this Amazon logistics story. Catch this conversation between Seller Labs CRO Jeff Cohen and Amazon logistics expert and Hub Dub […]
A lot of pressure is put on Amazon Prime sellers to be prepared for Prime Day. But what are you doing to continue the momentum that the summer shopping holiday creates going into Q4? Use these tactics to build brand equity. Amazon Prime Day 2019 will be here in a few weeks. Like any good […]
Unless you’ve been using an Amazon selling playbook from 2007, you’re probably aware of the advent of Amazon Sponsored Products and Sponsored Brands advertising. And much like jumping into a lake on a hot summer’s day, many sellers may not comprehend the depth of what they’ve gotten themselves into. Here are three Amazon PPC management tactics for Prime Day 2019, sure to help sellers spend less and get noticed more.
Amazon PPC dayparting, (also known as ad scheduling) gives sellers the power to control when ads run and for how long by having your ad campaigns displayed only at certain times. Increase your Amazon sales with these 4 Amazon PPC dayparting tips to maximize the visibility and results of your ads by zeroing in on when your target audience is most likely to click and/or purchase.
Amazon’s beta Templated Messaging feature for Buyer-Seller Messaging in Seller Central is aimed at improving the buying and selling experience with standardized messages. Whenever Amazon changes anything inside of Seller Central, the collective selling community’s ears perk up. We all want to know what has changed and how it affects sellers, shoppers, and service providers. […]
In an attempt to protect buyer privacy and enhance customer satisfaction, Amazon has begun rolling out Customer Phone Number Anonymization. This new addition to the Amazon Terms of Service is a supplement to “Appropriate Treatment of Customer Phone Numbers” as included in the Prohibited Seller Activities and Actions guidelines. The policy change also signals an […]
Amazon data without goals is like trying to sip water from a fire hose. When sellers define their business goals, they’ll be able to couple them with the right data. We hear an awful lot about data—and Amazon data specifically—these days. Whether it be about data security, analytics, access to data or the lack thereof, […]
In gearing up for our Resonate 2019 conference in May, we’re shining the spotlight on presenter and long-time Seller Labs client Liz LaVallee of The Vermont Teddy Bear Company. Liz is Director of Online Marketplace Development at VTB and she’ll be speaking at Resonate as well as the Resonate Women’s Mastermind special event. If you […]
Project Zero is Amazon’s latest program that puts the power of combating counterfeit products into the hands of brand owners. Amazon’s Project Zero program is the latest tool created by the company to fight the scourge of counterfeit products on its site. Project Zero is an invite-only program where U.S. brands have to join a […]
With a new year comes the impetus to make resolutions and changes. All too often, we overreach on these good intentions and end up not meeting our goals; in turn, feeling as if we’ve let ourselves (or others) down Then the failure narrative sets in and we psych ourselves out for future success while adding […]
Grab our Prime Day Preparedness Checklist to make sure you are. Plus, get a bonus Promotions Cheatsheet!
[contact-form-7 title='Prime Day 2022 PDF - Popup']
Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
In-depth video and blog post to follow. Subscribe to fee change updates here.
[contact-form-7 id='14573' title='Breaking News popup']
Fill out this short form below and we'll get in touch. We hate spam and will not share this information with anyone but our professionals.
[contact-form-7 title='Managed Services - Step 1' html_class='sl-2step__form sl-2step__form--1']Tell us a bit more about your business.
[contact-form-7 title='Managed Services - Step 2' html_class='sl-2step__form sl-2step__form--2']
