Maria Navolykina

Read blogs from Maria Navolykina

Own Your Intellectual Property to Resist Amazon Trademark Infringement by Rich Goldstein

Did you know that the butterfly species’ spicebush swallowtail turns green and develops eye spots so that it resembles the head of a smooth green snake? While animals use mimicration in wildlife, entrepreneurs apply imitation...

Why Working with an Online Influencer is Vital for Your Brand? (Paul Baron knows why!)

Do you remember Alice in the world behind the looking-glass, trying to believe as many as six impossible things before breakfast? Much like Lewis Carroll's character, your targeted audience is reluctant to believe in flowery...

How to Build a Thriving Online Community Around Your Brand and Why is it Pivotal?

What is the first thing you visualize upon hearing the "Just do it" slogan, skillfully coined by the American advertising guru Dan Wieden? Such brand behemoths like Nike and Puma clambered their way to a...

The Amazon Buy Box: How to Win It

The Amazon Buy Box is special real estate given to an offer on an ASIN’s product page. The Buy Box solves the “too many options” problem by separating the featured offer from the other offers...

A Catch-All Guide to Amazon Posts: Is It Right For Your Brand?

This blog post was originally contributed by Sarah Snyder-Castañeda, a Digital Marketing Consultant. Back in October 2019, Amazon released a tool for sellers called Amazon Posts. If you haven’t explored it yet, now is a...

Is Retail Arbitrage on Amazon Dead?

Retail arbitrage has been a successful Amazon business strategy for years. It’s not uncommon to hear about someone earning a ridiculous return on investment in a short amount of time doing it. But retail arbitrage...

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Most Popular Blogs

Which Amazon Seller Tools to Keep, Replace, or Build With AI

Add up every tool in your Amazon seller tool stack right now. Not Amazon’s fees — the third-party charges. The PPC dashboard. The inventory tracker. The repricer. The keyword tool. Three hundred to five hundred...

Amazon Just Gave AI the Keys to Your Ad Account. Here’s What It Can’t See.

The Amazon Ads MCP Server is live — and it’s about to change how every seller manages their advertising. You’re running 47 campaigns. You ask your AI one simple question: “Which keywords burned through $100...

Vibe Coding for Amazon Sellers: The AI Skill That’s Replacing Six-Figure Dev Teams

You’re sitting in Campaign Manager at eleven PM adjusting bids one by one. Forty-seven campaigns. Three marketplaces. A spreadsheet with seventeen tabs that you’re ninety percent sure is lying to you about profitability. You’ve been...

Claude Code Just Made Every Amazon Seller a Developer

A screenshot. That’s all it took. No code. No terminal commands. No 45-minute Stack Overflow rabbit hole. Someone took a screenshot of a Seller Central error, pasted it into Claude Code, and said five words:...

Why Your Amazon AI Has the Memory of a Goldfish (And How to Fix It)

Monday morning. You open ChatGPT. You paste in your search term report. You explain your product, your margins, your target ACoS. You get a decent analysis back. Good keywords to pause. A few bid adjustments....

The AI Gap Is Widening for Amazon Sellers— 5 Ways to Close It in 2026

It’s Monday Morning and You’re Staring at the Same Report You’ve Been Staring at Since 2019 You know the one. The report you pull every week because you’ve always pulled it. You squint at the...