One question that online sellers consistently ask us is “How can I use Amazon product advertising to improve product launches?” These same sellers tell us that when they’ve launched products in the past, they’ve tried reaching out to an external audience of loyal brand followers, running sales and promotions, and pitching lots of ad spend at Google and Facebook and Amazon. And the results have been less than optimal, not to mention costly in terms of time, money, and opportunity. We’re here to take the guesswork out of using Amazon product advertising for product launches and to help you boost your sales and establish your brand faster so you can watch those dollars roll in and see your product climb in ranking. Start with these 6 proven tips.

Maria Navolykina 6 min read Amazon Advertising

Up until a little more than a week ago, I was still planning to head to China later this month with a group of 50+ clients and fellow WPP leaders for a tour of some the most innovative brands in Chinese retail/eCommerce. When it was postponed due to disruptions from the Coronavirus, I was certainly disappointed but I also couldn't stop thinking how this would affect Amazon's global business. As a close watcher of Amazon's growth, digital natives brands out of China like Anker and SunValley offer amazing opportunities for us to understand the potential of the platform.

Maria Navolykina 5 min read eCommerce

This blog post was originally contributed by Jennifer Dunn, Head of Content at Book Outdoors. UPDATE February 4, 2020: China’s Canton Fair has been suspended due to coronavirus concerns. With Canton Fair currently out of play, sourcing and manufacturing outside of China just became much more important. That said, read on! With all the uncertainty […]

Maria Navolykina 7 min read eCommerce

Understand the opportunities available to you, as well as key terms, with the complete Amazon digital advertising glossary.

Maria Navolykina 10 min read Amazon Advertising

Product performance is much more than just units sold and sales revenue. Use these three Amazon business metrics to better understand your product performance so you can be confident that your catalog is full of products that don’t just sell but genuinely deliver ROI worthy of your efforts.

Maria Navolykina 1 min read Amazon Seller Tools

You must keep searching, analyzing, and optimizing your keywords to stay competitive. But a common question from Seller Labs Pro users who use the Scope tool is: How do I begin my Amazon keyword research for my product in the first place? The truth is that there are loads of ways to find good Amazon […]

Maria Navolykina 4 min read Amazon Keyword Research

This blog post was originally contributed by Jennifer Dunn, Head of Content at Book Outdoors. Our brains are built to prioritize visuals. In fact, we humans process visuals up to 60,000 times faster than we process text. That’s why we instinctively know to stop or flee when we’re walking in the woods and encounter a […]

Maria Navolykina 4 min read Amazon Seller Tools

There’s still time to optimize your Amazon product detail pages before the busy holiday shopping season. Use these 4 tips to make your products more compelling to shoppers.  We’re nearly a month into Q4 and it already feels crazy around here. I imagine things feel the same way around your office, too. While you’re busy […]

Maria Navolykina 7 min read eCommerce

This blog post was originally contributed by Jennifer Dunn, Head of Content at Book Outdoors. Amazon Giveaways will soon dole out its last portable generator and chef’s knife. Recently, Amazon quietly added a statement to an internal page stating that “Amazon Giveaways is retiring and would like to thank all Hosts that contributed to awarding […]

Maria Navolykina 4 min read Amazon Policies