Maria Navolykina

Read blogs from Maria Navolykina

Own Your Intellectual Property to Resist Amazon Trademark Infringement by Rich Goldstein

Did you know that the butterfly species’ spicebush swallowtail turns green and develops eye spots so that it resembles the head of a smooth green snake? While animals use mimicration in wildlife, entrepreneurs apply imitation...

Why Working with an Online Influencer is Vital for Your Brand? (Paul Baron knows why!)

Do you remember Alice in the world behind the looking-glass, trying to believe as many as six impossible things before breakfast? Much like Lewis Carroll's character, your targeted audience is reluctant to believe in flowery...

How to Build a Thriving Online Community Around Your Brand and Why is it Pivotal?

What is the first thing you visualize upon hearing the "Just do it" slogan, skillfully coined by the American advertising guru Dan Wieden? Such brand behemoths like Nike and Puma clambered their way to a...

The Amazon Buy Box: How to Win It

The Amazon Buy Box is special real estate given to an offer on an ASIN’s product page. The Buy Box solves the “too many options” problem by separating the featured offer from the other offers...

A Catch-All Guide to Amazon Posts: Is It Right For Your Brand?

This blog post was originally contributed by Sarah Snyder-Castañeda, a Digital Marketing Consultant. Back in October 2019, Amazon released a tool for sellers called Amazon Posts. If you haven’t explored it yet, now is a...

Is Retail Arbitrage on Amazon Dead?

Retail arbitrage has been a successful Amazon business strategy for years. It’s not uncommon to hear about someone earning a ridiculous return on investment in a short amount of time doing it. But retail arbitrage...

Our Other writers...

Lisa J

Head of Marketing and Customer Success

Savannah A

Content Marketing Analyst

Most Popular Blogs

Amazon PPC Audit: The System That Finds and Fixes Wasted Ad Spend Every Month

Pull up your Seller Central account right now. Go to Campaign Manager. Look at your total ad spend for the last 30 days. Take that number and multiply it by 0.3. That is roughly what...

How Amazon Sellers Are Building AI Advisors From Free YouTube Content

Somewhere between five and twenty thousand dollars a year. That’s what most Amazon sellers spend trying to get smarter about their own business. Courses that teach one framework at a time. Masterminds where half the...

Your AI-Generated Amazon Listings Look Perfect. Rufus Doesn’t Care.

What 90% of Sellers Miss Before Generating a Single AI Listing Amazon Rufus now powers 38% of shopping sessions and reads listings semantically — not by keywords. AI listing optimization built on seller assumptions instead...

Amazon FBA Reimbursement Audit: How to Find Money Amazon Owes You in 2026

A seller running a million-dollar Amazon business downloaded their FBA Customer Returns report for the first time in six months. Fourteen units had come back marked DAMAGED — Amazon’s responsibility, not the buyer’s. Every single...

Amazon Seller Profitability in 2026: The Numbers That Look Fine Until They Don’t

Pull up your Seller Central dashboard right now. Look at your overall margin. Looks fine, right? Maybe 15%. Your ACoS is around 29%. Your accountant says you are profitable. Everything checks out. Now do something...

Amazon Sellers Using AI to Write Listings: Three Copyright Signals You Can’t Ignore

A competitor copies your listing word for word. Every bullet. The title. The brand story. You go to report it — and you realize you might not have a case. That scenario just got more...