[UPDATED] Beyond China: Sourcing & Manufacturing Alternatives to Alibaba and Canton Fair
This blog post was originally contributed by Jennifer Dunn, Head of Content at Book Outdoors. UPDATE February 4, 2020: China’s Canton Fair has been suspended due to coronavirus concerns. With Canton Fair currently out of play, sourcing and manufacturing outside of China just became much more important. That said, read on! With all the uncertainty […]
[White Paper] The Complete Amazon Digital Advertising Glossary
Understand the opportunities available to you, as well as key terms, with the complete Amazon digital advertising glossary.
[Tip Sheet] 3 Amazon Business Metrics to Help You Boost Product Performance
Product performance is much more than just units sold and sales revenue. Use these three Amazon business metrics to better understand your product performance so you can be confident that your catalog is full of products that don’t just sell but genuinely deliver ROI worthy of your efforts.
3 Strategies for Evolving Your Amazon Keyword Research
You must keep searching, analyzing, and optimizing your keywords to stay competitive. But a common question from Seller Labs Pro users who use the Scope tool is: How do I begin my Amazon keyword research for my product in the first place? The truth is that there are loads of ways to find good Amazon […]
Amp Up Your Amazon Product Listings: Add 360-Degree Images and Livestreams
This blog post was originally contributed by Jennifer Dunn, Head of Content at Book Outdoors. Our brains are built to prioritize visuals. In fact, we humans process visuals up to 60,000 times faster than we process text. That’s why we instinctively know to stop or flee when we’re walking in the woods and encounter a […]
4 Tips to Improve Your Amazon Product Detail Pages for the Holiday Shopping Season
There’s still time to optimize your Amazon product detail pages before the busy holiday shopping season. Use these 4 tips to make your products more compelling to shoppers. We’re nearly a month into Q4 and it already feels crazy around here. I imagine things feel the same way around your office, too. While you’re busy […]
Order Canceled: Amazon Giveaways Program Discontinued
This blog post was originally contributed by Jennifer Dunn, Head of Content at Book Outdoors. Amazon Giveaways will soon dole out its last portable generator and chef’s knife. Recently, Amazon quietly added a statement to an internal page stating that “Amazon Giveaways is retiring and would like to thank all Hosts that contributed to awarding […]
Building a Brand in the Amazon Marketplace: Be Where Your Customers Are
Building a brand in the Amazon marketplace is not limited to those eligible for Amazon Brand Registry. This is the third in a three-part series, where I’ll talk about how a multi-marketplace strategy helps your brand, that both 1P and 3P sellers can use. For most of North America, the end of August signals the […]
Prioritize Your Amazon Advertising Budget & Product Promotion Efforts with Quantify: Inventory & Financials Promote Report
Your Amazon advertising budget is precious, but if you have a product that people love, it’s worth spending to get more traffic. Use Quantify’s Inventory & Financials Promote report to find the products that need that extra boost. If you’ve been following Seller Labs for a while, you probably know we’re based in a small […]
3 Amazon PPC Management Tactics for Prime Day 2019
Unless you’ve been using an Amazon selling playbook from 2007, you’re probably aware of the advent of Amazon Sponsored Products and Sponsored Brands advertising. And much like jumping into a lake on a hot summer’s day, many sellers may not comprehend the depth of what they’ve gotten themselves into. Here are three Amazon PPC management tactics for Prime Day 2019, sure to help sellers spend less and get noticed more.
[Tip Sheet] 4 Amazon PPC Dayparting Tips to Improve Sponsored Products Ads
Amazon PPC dayparting, (also known as ad scheduling) gives sellers the power to control when ads run and for how long by having your ad campaigns displayed only at certain times. Increase your Amazon sales with these 4 Amazon PPC dayparting tips to maximize the visibility and results of your ads by zeroing in on when your target audience is most likely to click and/or purchase.
