The Amazon Buy Box is special real estate given to an offer on an ASIN’s product page. The Buy Box solves the “too many options” problem by separating the featured offer from the other offers so that the buyer sees what Amazon deems the best deal (not always the cheapest). The Buy Box is an effective solution. It stands out and the offer featured there accounts for over 90% of purchases on Amazon. Needless to say, for Amazon sellers, having their offer featured in the Buy Box is enormously important.

Maria Navolykina 8 min read eCommerce

This blog post was originally contributed by Sarah Snyder-Castañeda, a Digital Marketing Consultant. Back in October 2019, Amazon released a tool for sellers called Amazon Posts. If you haven’t explored it yet, now is a great time.  Ever since it showed up as a beta service last year, nobody is quite sure what to make […]

Maria Navolykina 11 min read Amazon SEO

Retail arbitrage has been a successful Amazon business strategy for years. It’s not uncommon to hear about someone earning a ridiculous return on investment in a short amount of time doing it. But retail arbitrage is facing more challenges than ever, like increased competition, inability to scale, and increased pressure from Amazon to prove supply […]

Maria Navolykina 13 min read eCommerce

Online sellers are always looking for new and exciting ways to reach potential buyers. High-quality display ads and video ads are a terrific means of letting the public know about the amazing products you have available. This is why Amazon has created its own Demand Side Platform (DSP). How does it work and is it relevant to your business? Find out here!

Maria Navolykina 11 min read Amazon Advertising

This blog post was originally contributed by Robyn Johnson, CEO at Marketing Blueprint. You can barely attend a digital marketing conference without hearing about voice search optimization. While Amazon voice search is still in early adoption phases, we are seeing an increase in smart devices that use voice assistants.  Voice search and Amazon are tightly connected […]

Maria Navolykina 8 min read Amazon SEO

The post was originally published at X-Cart.com on December 24, 2019. When your Amazon seller account is suspended, you have every right to worry — after all, when you can’t sell, you can’t make money. But the good news is, you have options, like suspension appeals. To help you figure out how to get back your Amazon suspended […]

Maria Navolykina 13 min read eCommerce

With every rule change from Amazon, sellers struggle to understand and comply with the new information. What’s okay to do? What’s not okay? What could lead to suspension? At Seller Labs, we understand and we’re here to make this Amazon communications policy update as clear as possible. First thing to know: We’re really excited about the update for two reasons: 1) Amazon has made it clear that you can ask buyers for reviews. We’ve always understood this to be true, but the latest update explicitly says it. Once again: YES, YOU CAN ASK A BUYER FOR A REVIEW. 2) Amazon has made it clear that you can use Seller Labs Pro, powered by Feedback Genius, to communicate with buyers. The new rules state that you can use an approved third-party application listed in the Marketplace Appstore. Seller Labs Pro is absolutely approved. To be clear: YES, YOU CAN USE FEEDBACK GENIUS TO ASK A BUYER FOR A REVIEW.

Maria Navolykina 8 min read Amazon Reviews

As an Amazon seller, cash flow is hard enough to maintain when you have to wait two weeks (at least) to get payouts from your most recent sales. Add in an unavailable balance, and you have to wait even longer — perhaps losing out on growth opportunities in the process. Fortunately, you don’t have to let an unavailable balance inhibit your growth or cash flow any further. In this guide, we’re going to share everything you need to know about an unavailable balance, including what it is, why you might have one, what to do if you have one, and how to prevent one in the future.

Maria Navolykina 7 min read eCommerce

The Amazon ecosystem is rich with opportunity, but it's also highly competitive, which inspires unethical schemes that seem to appear with dizzying speed. The amount and variety of unscrupulous behaviors on the Amazon Marketplace has become its own shadowy empire (known as the world of Amazon black-hat tactics), complete with its own language and jargon. In order to understand the dangers you face and how to protect your eCommerce business, Amazon sellers and brand owners must understand the threats posed to them as well as the language of such dark dealings. To help you comprehend the perils of black-hat tactics used on Amazon and to assist you in protecting your business and prospering, Seller Labs presents this updated guide.

Maria Navolykina 20 min read eCommerce