By now, if you’ve not directly received an email from Amazon about its new policy changes to third-party seller returns and refunds regarding, you’ve likely read about it on the Seller Forums (Thread: New Amazon Return System and Thread: NEW 2017 RETURN POLICY – What Protection Do Sellers Have to Manage PROBLEMS) or in a […]
UPDATE: September 24, 2019: From Amazon: “Enhanced Brand Content is now called A+ Content.” UPDATE: March 13, 2018: Amazon Will Discontinue Its Vendor Express Platform ORIGINAL ARTICLE: While there has always been chatter on seller forums and debates about the merits of Amazon Vendor Central vs. Amazon Seller Central for first-party sellers, the discussion has […]
We learned on Tuesday, June 13, that Amazon suddenly restricted various ASINs for Nike branded products. Dozens of sellers received emails from Seller Support with the subject line Important information about your Nike listings. The result has left many sellers with lingering questions about Amazon’s Nike restrictions and no answers. At this time, Amazon is […]
Crafting an effective roadmap for your e-commerce seller business is a key ingredient on your journey to success. Without it, you are doing the equivalent of driving around in the middle of the night with a dead phone battery and no GPS. It’s a surefire way to get lost and take the long way around […]
Guest post by Travis J. Stockman of Amazon Sellers Lawyer Amazon Sellers are increasingly fighting counterfeit claims on a regular basis. This often is followed by account suspensions and the need to fight for account reinstatement. These account suspensions are typically the result of selling inauthentic or counterfeit items. However, most sellers are unaware the […]
Amazon seems to be rather hot and cold as of late when it comes to emailing buyers. First, Amazon allowed its buyers to opt-out of unsolicited seller messages, which created panic and confusion when sellers started receiving a copious amount of bounced emails. Then it seemed Amazon abandoned its endeavor. As of the writing of […]
Amazon Sponsored Products has many moving parts. Understanding its nuances and intricacies takes times and practice. One of the more difficult aspects of running successful Sponsored Products campaigns is getting your bid spend right in order to win the auction. We frequently get asked by sellers what the right bid spend should be. But there […]
Since Amazon banned incentivized reviews in 2016, sellers have been scrambling to find ways to get exposure for their products and grow sales. Amazon Sponsored Products ads and SEO have become the tactics of choice to boost product discoverability. In this post, we’ll discuss how we were able to generate $4,400 in sales by spending […]
Product Display ads within Amazon Marketing Services (AMS) has given sellers an alternative method to advertise their products. AMS gives sellers a better way to highlight their brand, instead of just their product. In this post we’ll be talking about Product Display ads and how they compare to regular Sponsored Products ads. Let’s get started. […]
UPDATE: On September 5, 2018, Amazon consolidated all of its advertising offerings into a single program. In addition to the consolidation under the Amazon Advertising umbrella, the “Headline Search Ads” program title was changed to “Sponsored Brands Ads.” Banner ads are nothing new to the internet. We’ve all been inundated by them for most of […]
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Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.
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