Brandon Checketts
Read blogs from Brandon Checketts
Four months have passed since Amazon banned incentivized reviews. Since this game-changing terms of service update, merchants have developed new tactics to generate product reviews and stay compliant with Amazon. I have seen all sorts...
In this post we are going to cover the best practices for “how” to request Seller Feedback. Feedback Genius offers you the tools to improve and maintain a positive seller rating, and here we are...
In the past two Feedback Genius posts we discussed who should be asking for Amazon product reviews and when you need to be asking. This post will discuss how you go about asking your customer for a product review. This is the...
I communicate with sellers on a daily basis. I find it deflating when I see poor reviews on an account because a seller is sending too many emails. But this can be easily avoided. Sending more...
Amazon’s Marketplace Web Service API began supporting “Seller-Fulfilled Amazon Prime” today, June 25, 2015. This means some sellers will now–or will soon–have the option of fulfilling orders with the same benefits of Amazon Prime. While...
There has recently been a bit of discussion about a new “Auth Token” requirement for the Marketplace Web Services (MWS) API that third-party merchants like Seller Labs uses to communicate with Amazon Sellers’ accounts. The...
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Most Popular Blogs
You know your break-even ACoS. You’ve audited your Search Term Report. You’ve cut the keywords that never convert and graduated the winners to exact match. And you’re still not sure if the bids you’re running...
A product that cleared five dollars profit per unit in 2024 now clears three fifty — same volume, same price, same everything. The only thing that changed was Amazon FBA fees 2026. And that’s before...
Pull up your Seller Central account right now. Go to Campaign Manager. Look at your total ad spend for the last 30 days. Take that number and multiply it by 0.3. That is roughly what...
Somewhere between five and twenty thousand dollars a year. That’s what most Amazon sellers spend trying to get smarter about their own business. Courses that teach one framework at a time. Masterminds where half the...
What 90% of Sellers Miss Before Generating a Single AI Listing Amazon Rufus now powers 38% of shopping sessions and reads listings semantically — not by keywords. AI listing optimization built on seller assumptions instead...
A seller running a million-dollar Amazon business downloaded their FBA Customer Returns report for the first time in six months. Fourteen units had come back marked DAMAGED — Amazon’s responsibility, not the buyer’s. Every single...