Brandon Checketts

Read blogs from Brandon Checketts

Don’t Get Busted for Amazon Review Manipulation

Four months have passed since Amazon banned incentivized reviews. Since this game-changing terms of service update, merchants have developed new tactics to generate product reviews and stay compliant with Amazon. I have seen all sorts...

How To Ask For Seller Feedback: Choose The Best Template, Phrasing, And Call To Action

In this post we are going to cover the best practices for “how” to request Seller Feedback. Feedback Genius offers you the tools to improve and maintain a positive seller rating, and here we are...

How You Can Ask for Amazon Product Reviews

In the past two Feedback Genius posts we discussed who should be asking for Amazon product reviews and when you need to be asking. This post will discuss how you go about asking your customer for a product review. This is the...

Amazon Email Sequence: A Guide to Avoid Over Messaging

I communicate with sellers on a daily basis. I find it deflating when I see poor reviews on an account because a seller is sending too many emails. But this can be easily avoided. Sending more...

Amazon MWS Permissions Now Present In Seller Central

Back in March, I wrote up a petition and blog post detailing how complicated it is for a third-party seller on Amazon to determine who has been granted API to their selling account. As a...

Seller-Fulfilled Amazon Prime – What It Means for Sellers

Amazon’s Marketplace Web Service API began supporting “Seller-Fulfilled Amazon Prime” today, June 25, 2015. This means some sellers will now–or will soon–have the option of fulfilling orders with the same benefits of Amazon Prime. While...

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Most Popular Blogs

Top 10 Strategies for Amazon Sellers in 2026

🚀 In 2026, the Amazon marketplace is filled with both challenges and opportunities for sellers looking to optimize their sales strategies. With rising fees, evolving algorithms, and increasing competition, it becomes imperative to craft a...

Best AI Product Research Tools for Amazon Sellers (2026 Guide)

🤖 In 2026, Amazon product research is moving faster than ever—and sellers who rely on manual guessing are getting left behind. The good news? Today’s AI product research tools for Amazon sellers make it easier...

Amazon Rufus: How We’re Preparing Brands for the Shift to AI Search

Over the past few years, ecommerce has been undergoing a revolutionary change in the way shoppers discover, evaluate, and buy their products online.  Amazon Rufus, the ecommerce giant’s own generative shopping assistant, is one of...

How to Find Wholesale Suppliers for Amazon FBA in 2026: Step-by-Step Guide

📦 Identifying appropriate wholesale suppliers for your Amazon FBA business is a critical factor for success in 2026. As competition heightens and Amazon’s policies become increasingly stringent, sourcing products that are both profitable and compliant...

Amazon Brand Registry Requirements (2026): Eligibility, Application Steps & New Updates

🛡️ Navigating the Amazon Brand Registry in 2026 revolves around a few key essentials: possessing (or applying for) a trademark and being the brand owner. Recent adjustments mean Amazon has elevated documentation requirements, linking a...

Amazon Project Starfish: How AI Is Rewriting Listings (And How Sellers Stay in Control)

🤖 Your Listing Changed Overnight. Amazon Didn’t Ask. You wake up. Check your dashboard. Something’s off. Your title is different. The bullets you spent weeks testing? Rewritten. Your product images? Replaced with AI-generated versions. No...