Brandon Checketts

Read blogs from Brandon Checketts

Don’t Get Busted for Amazon Review Manipulation

Four months have passed since Amazon banned incentivized reviews. Since this game-changing terms of service update, merchants have developed new tactics to generate product reviews and stay compliant with Amazon. I have seen all sorts...

How To Ask For Seller Feedback: Choose The Best Template, Phrasing, And Call To Action

In this post we are going to cover the best practices for “how” to request Seller Feedback. Feedback Genius offers you the tools to improve and maintain a positive seller rating, and here we are...

How You Can Ask for Amazon Product Reviews

In the past two Feedback Genius posts we discussed who should be asking for Amazon product reviews and when you need to be asking. This post will discuss how you go about asking your customer for a product review. This is the...

Amazon Email Sequence: A Guide to Avoid Over Messaging

I communicate with sellers on a daily basis. I find it deflating when I see poor reviews on an account because a seller is sending too many emails. But this can be easily avoided. Sending more...

Amazon MWS Permissions Now Present In Seller Central

Back in March, I wrote up a petition and blog post detailing how complicated it is for a third-party seller on Amazon to determine who has been granted API to their selling account. As a...

Seller-Fulfilled Amazon Prime – What It Means for Sellers

Amazon’s Marketplace Web Service API began supporting “Seller-Fulfilled Amazon Prime” today, June 25, 2015. This means some sellers will now–or will soon–have the option of fulfilling orders with the same benefits of Amazon Prime. While...

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The AI Gap Is Widening for Amazon Sellers— 5 Ways to Close It in 2026

It’s Monday Morning and You’re Staring at the Same Report You’ve Been Staring at Since 2019 You know the one. The report you pull every week because you’ve always pulled it. You squint at the...

What Happens When You Ask 3 AIs the Same Question About Your Amazon Ads?

You ask AI to analyze your Amazon ad campaigns. It tells you to pause three keywords and double down on two others. The reasoning looks solid. The data looks specific. So you do it. Two...

AI Can Now See Your Amazon Data. Here’s What Sellers Ask First — And What They Find.

You know your ACoS. You can rattle off which campaigns hit 25% and which ones are sitting at 40%. But here’s a question most sellers can’t answer without spending an afternoon in spreadsheets: Which of...

Why Target Charges $5.99 for Shipping — And What Amazon Sellers Can Learn From It

Target, Best Buy, and Walmart all charge exactly $5.99 for standard shipping. Three companies that spend billions trying to destroy each other — and they all landed on the same number. Meanwhile, most Amazon sellers...

How to Streamline Amazon FBA Returns in 2026 (Reduce Refund Cycles + Protect Profits)

📦 Welcome to the Streamlined World of Amazon FBA Returns Imagine this: you’re having a great week on your Amazon store. Sales are flowing, customer messages are positive, and then you hit a snag—a flood...