Brandon Checketts
Read blogs from Brandon Checketts
Four months have passed since Amazon banned incentivized reviews. Since this game-changing terms of service update, merchants have developed new tactics to generate product reviews and stay compliant with Amazon. I have seen all sorts...
In this post we are going to cover the best practices for “how” to request Seller Feedback. Feedback Genius offers you the tools to improve and maintain a positive seller rating, and here we are...
In the past two Feedback Genius posts we discussed who should be asking for Amazon product reviews and when you need to be asking. This post will discuss how you go about asking your customer for a product review. This is the...
I communicate with sellers on a daily basis. I find it deflating when I see poor reviews on an account because a seller is sending too many emails. But this can be easily avoided. Sending more...
Back in March, I wrote up a petition and blog post detailing how complicated it is for a third-party seller on Amazon to determine who has been granted API to their selling account. As a...
Amazon’s Marketplace Web Service API began supporting “Seller-Fulfilled Amazon Prime” today, June 25, 2015. This means some sellers will now–or will soon–have the option of fulfilling orders with the same benefits of Amazon Prime. While...
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It’s Monday Morning and You’re Staring at the Same Report You’ve Been Staring at Since 2019 You know the one. The report you pull every week because you’ve always pulled it. You squint at the...
You ask AI to analyze your Amazon ad campaigns. It tells you to pause three keywords and double down on two others. The reasoning looks solid. The data looks specific. So you do it. Two...
You know your ACoS. You can rattle off which campaigns hit 25% and which ones are sitting at 40%. But here’s a question most sellers can’t answer without spending an afternoon in spreadsheets: Which of...
Target, Best Buy, and Walmart all charge exactly $5.99 for standard shipping. Three companies that spend billions trying to destroy each other — and they all landed on the same number. Meanwhile, most Amazon sellers...
🔒 Understanding Amazon’s restricted products in 2026 is crucial for sellers eager to remain compliant and thrive on the platform. Selling restricted products without the proper approvals can lead to account suspension, inventory disposal, and...
📦 Welcome to the Streamlined World of Amazon FBA Returns Imagine this: you’re having a great week on your Amazon store. Sales are flowing, customer messages are positive, and then you hit a snag—a flood...