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Brandon Checketts

Brandon is one of the co-founders, CEO, and main data geek for Seller Labs. He started Seller Labs after finding no other tools that could provide the flexibility needed for his used-book business. He no longer sells online, but now guides Seller Labs as the lead innovator to make sure that our products remain on the cutting edge.

Posts by Brandon Checketts

MWS Developer Access Confirmation Explained

Amazon recently updated how it enables sellers to authorize third-party access through MWS. When a seller authorizes a third-party service like Seller Labs to access their seller account through MWS, they now receive an email with the subject “Enabled MWS Developer Access Confirmation”. Here’s what the email says: In order to complete sign-up for MWS […]

Don't Get Busted for Amazon Review Manipulation

Four months have passed since Amazon banned incentivized reviews. Since this game-changing terms of service update, merchants have developed new tactics to generate product reviews and stay compliant with Amazon. I have seen all sorts of these tactics. For this post, I want to describe how you can still get reviews and avoid policy violations. […]

How You Can Ask for Amazon Product Reviews

In the past two Feedback Genius posts we discussed who should be asking for Amazon product reviews and when you need to be asking. This post will discuss how you go about asking your customer for a product review. This is the most extensive and important step of the process. Below we will talk about the various strategies and Feedback Genius tools […]

Seller-Fulfilled Amazon Prime - What It Means for Sellers

Amazon’s Marketplace Web Service API began supporting “Seller-Fulfilled Amazon Prime” today, June 25, 2015. This means some sellers will now–or will soon–have the option of fulfilling orders with the same benefits of Amazon Prime. While complete details have not been announced, we assume sellers will only be invited to the program if they have a […]

MWS Auth Tokens Explained

There has recently been a bit of discussion about a new “Auth Token” requirement for the Marketplace Web Services (MWS) API that third-party merchants like Seller Labs uses to communicate with Amazon Sellers’ accounts. The MWS API is how our system learns about the orders that have been placed for an Amazon Seller’s account, and […]

Filling the Pipeline of Inventory

A big problem I’m dealing with is keeping product in-stock. This past week I ran out of my two bestselling items because I failed to send new inventory in time. The stormy weather back East delayed the arrival of several packages. But the core of the problem is that I never did what’s called “fill […]

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Ready for Amazon Prime Day 2022?

Grab our Prime Day Preparedness Checklist to make sure you are. Plus, get a bonus Promotions Cheatsheet!

    Breaking Breaking

    Effective Jan 17, Amazon announced their first FEE increases for 2023 and it is basically everything. Full details here. All exact % changes are noted as well.

    In-depth video and blog post to follow. Subscribe to fee change updates here.

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      Thank You!