Brandon Checketts
Read blogs from Brandon Checketts
Selling online, regardless of the marketplace in which you operate, is one of the toughest businesses there is. Highly-qualified people with quality products and services all compete for the same shoppers, which makes conducting frequent...
We get a lot of questions about what Amazon Super URLs are and if they are a manipulation of Amazon’s system. In this blog post, we decided to address all these questions and explain to...
This blog post was originally contributed by Ashlin Hadden, the owner of Ashlin Hadden Insurance Agency. Are Amazon third party sellers safe without product liability insurance? The short answer: No. Many people with a professional...
The year is winding down, which means that Amazon sales are ramping up! As we do every holiday season, we’re adding resources to better support you in your busiest season. But something’s new this year. ...
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Most Popular Blogs
What 90% of Sellers Miss Before Generating a Single AI Listing Amazon Rufus now powers 38% of shopping sessions and reads listings semantically — not by keywords. AI listing optimization built on seller assumptions instead...
A seller running a million-dollar Amazon business downloaded their FBA Customer Returns report for the first time in six months. Fourteen units had come back marked DAMAGED — Amazon’s responsibility, not the buyer’s. Every single...
Pull up your Seller Central dashboard right now. Look at your overall margin. Looks fine, right? Maybe 15%. Your ACoS is around 29%. Your accountant says you are profitable. Everything checks out. Now do something...
A competitor copies your listing word for word. Every bullet. The title. The brand story. You go to report it — and you realize you might not have a case. That scenario just got more...
Your VA messages you on a Tuesday: “Hey, why are we priced below target on these three ASINs?” You know you made that decision. You remember the supplier negotiation, the margin math, the reasoning. You...